What is Ahrefs?

Ahrefs is an SEO and marketing platform built on its own web crawler and search index, offering tools including Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. Founded in 2010 and headquartered in Singapore, it helps marketers research keywords, analyze backlinks, fix technical site issues, and track search rankings. It has also added AI focused features such as Brand Radar to measure how brands appear in AI search tools and chatbots.

Ahrefs offers a free forever plan called Ahrefs Free alongside paid plans named Lite, Standard, Advanced, and Enterprise, starting at 129 dollars a month with a discount for annual billing. It does not currently offer a free trial. Customers range from independent bloggers and freelance SEOs to marketing agencies and large enterprises, supported by 24 hour multilingual live chat and a help center.

Key Features of Ahrefs

Here are the powerful features that make Ahrefs stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Site Explorer for backlink and traffic analysis of any website
  • Keywords Explorer for keyword research and difficulty scoring
  • Site Audit for technical SEO issue detection
  • Rank Tracker for monitoring keyword rankings over time
  • Content Explorer for content research and link prospecting
  • AI Content Helper for on page content optimization
  • Brand Radar and custom prompt tracking for AI search visibility
  • Web Analytics and Bot Analytics for traffic and crawler monitoring

Ahrefs Pricing

Here are the pricing plans for Ahrefs. Choose the plan that best fits your requirements and budget.

Ahrefs Free

$0

Limited access; some tools require site ownership verification

Free forever access to Site Explorer, Site Audit, Web Analytics, AI Content Helper, Social Media Manager.

Lite

$129/month

5 projects, 750 tracked keywords, 6 months historical data

Additional users $40/month each.

Standard

$249/month

20 projects, 2,000 tracked keywords, 2 years historical data

Additional users $60/month each.

Advanced

$449/month

50 projects, 5,000 tracked keywords, 5 years historical data, 10 tracked prompts

Higher usage limits than Standard.

Enterprise

Custom pricing

Custom

Invoice and wire transfer payment available only on this plan.

Ahrefs Specifications

Get a closer look at the technical specifications and system requirements for Ahrefs. Find out if it's compatible with your operating system and other software.

Software Tagline :
SEO platform for keyword research, backlink analysis, site audits, and AI search visibility.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Google Search Console, Google Analytics, Google Business Profile, WordPress (plugin)
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
No
Free Plan Available :
Yes
Customization Available :
Yes

Ahrefs Videos

Ahrefs Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Ahrefs. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Ahrefs Comparisons

Compare Ahrefs with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall Ahrefs Reviews

Here's our unbiased review of Ahrefs. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Ahrefs Pros and Cons

Ahrefs FAQs

The free Ahrefs account gives access to Site Explorer, Site Audit, Web Analytics, AI Content Helper, Social Media Manager, and the browser toolbar.

No, Ahrefs does not currently offer a free trial on paid plans; it was discontinued to prevent abuse.

Yes, annual billing is available on the Lite, Standard, Advanced, and Enterprise plans and saves up to 17%.

Credit and debit cards are accepted on all plans; invoice and wire transfer only on Enterprise.

Paid features stay active until the end of the billing cycle, then the account drops to Ahrefs Free and projects are frozen.

Yes, Ahrefs provides 24 hour multilingual live chat support, a help center, and monthly webinars.