Ahrefs
VerifiedSEO platform for keyword research, backlink analysis, site audits, and AI search visibility.
- Deployment Cloud Based
- Starting price $0
- Free trial Not offered
- Best for Freelancers, Startups, SMEs
What is Ahrefs?
Ahrefs is an SEO and marketing platform built on its own web crawler and search index, offering tools including Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. Founded in 2010 and headquartered in Singapore, it helps marketers research keywords, analyze backlinks, fix technical site issues, and track search rankings. It has also added AI focused features such as Brand Radar to measure how brands appear in AI search tools and chatbots.
Ahrefs offers a free forever plan called Ahrefs Free alongside paid plans named Lite, Standard, Advanced, and Enterprise, starting at 129 dollars a month with a discount for annual billing. It does not currently offer a free trial. Customers range from independent bloggers and freelance SEOs to marketing agencies and large enterprises, supported by 24 hour multilingual live chat and a help center.
Key Features of Ahrefs
Ahrefs lists 8 documented features, including Site Explorer for backlink and traffic analysis of any website, Keywords Explorer for keyword research and difficulty scoring and Site Audit for technical SEO issue detection. The list below covers what the product does rather than how it is marketed.
- Site Explorer for backlink and traffic analysis of any website
- Keywords Explorer for keyword research and difficulty scoring
- Site Audit for technical SEO issue detection
- Rank Tracker for monitoring keyword rankings over time
- Content Explorer for content research and link prospecting
- AI Content Helper for on page content optimization
- Brand Radar and custom prompt tracking for AI search visibility
- Web Analytics and Bot Analytics for traffic and crawler monitoring
Ahrefs Pricing
Ahrefs lists 5 plans without published figures. Pricing is quoted on request.
Ahrefs Free
$0
Limited access; some tools require site ownership verification
Free forever access to Site Explorer, Site Audit, Web Analytics, AI Content Helper, Social Media Manager.
Lite
$129/month
5 projects, 750 tracked keywords, 6 months historical data
Additional users $40/month each.
Standard
$249/month
20 projects, 2,000 tracked keywords, 2 years historical data
Additional users $60/month each.
Advanced
$449/month
50 projects, 5,000 tracked keywords, 5 years historical data, 10 tracked prompts
Higher usage limits than Standard.
Enterprise
Custom pricing
Custom
Invoice and wire transfer payment available only on this plan.
Ahrefs Specifications
Ahrefs is available on web app. It offers an API and has a free plan.
- cloud based
- web app
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Ahrefs Videos
Ahrefs Screenshots
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Ahrefs Comparisons
Side by side comparisons of Ahrefs against 3 other Content Marketing Software options listed here.
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