Semrush
VerifiedOnline visibility platform for SEO, content marketing, advertising research, and social media.
- Deployment Cloud Based
- Starting price $117.33/month billed annually
- Free trial Available
- Best for Freelancers, Startups, SMEs
What is Semrush?
Semrush is an online visibility platform for search engine optimization, competitor research, content marketing, advertising research, and social media management. Founded in 2008 and headquartered in Boston, Massachusetts, it combines proprietary web crawl data with tools such as keyword research, Site Audit, Position Tracking, and backlink analysis, plus AI visibility tracking that monitors brand mentions in ChatGPT, Google AI Mode, Perplexity, and Gemini. Adobe completed its acquisition of Semrush Holdings in April 2026.
Plans start at 117.33 dollars a month billed annually and rise to 549 dollars a month for the Advanced SEO and AI Search plan, with annual billing saving up to 17 percent. There is no permanent free plan, though new users get a 7 day free trial. Customers range from solo site owners to agencies and enterprises, supported by 24 hour live chat and Semrush Academy training.
Key Features of Semrush
Semrush lists 9 documented features, including Keyword research and rank tracking (Position Tracking), Site Audit for technical SEO issues and Competitor analysis for organic and paid traffic, keywords, and backlinks. The list below covers what the product does rather than how it is marketed.
- Keyword research and rank tracking (Position Tracking)
- Site Audit for technical SEO issues
- Competitor analysis for organic and paid traffic, keywords, and backlinks
- Backlink analysis and link building tools
- On page and content optimization tools
- Local SEO and business listing tools
- Advertising and PPC research tools
- Social media scheduling and analytics
- AI visibility tracking across ChatGPT, Google AI Mode, Perplexity, and Gemini
Semrush Pricing
Semrush lists 5 plans without published figures. Pricing is quoted on request.
SEO
$117.33/month billed annually
5 websites, 500 keywords tracked daily
For beginners and individual projects.
Starter
$165.17/month billed annually
5 websites, 500 keywords, 50 AI prompts tracked daily
SEO + AI Search plan for those beginning their SEO and AI visibility journeys.
Pro+
$248.17/month billed annually
15 websites, 1,500 keywords, 100 AI prompts tracked daily
For growing brands scaling SEO and AI search impact.
Advanced
$455.67/month billed annually
40 websites, 5,000 keywords, 200 AI prompts tracked daily
For teams needing maximum power.
Enterprise
Custom pricing
Custom
Full LLM coverage including Grok and Claude, detailed brand analysis.
Semrush Specifications
Semrush is available on web app and has iOS and Android apps. It offers an API and has a free trial.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Semrush Videos
Semrush Screenshots
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Semrush Comparisons
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