What is BuzzSumo?

BuzzSumo is a content research and media monitoring platform used by marketers, PR teams, and agencies to find trending content, analyze competitor performance, and track brand mentions across the web. It searches a large index of articles and measures social engagement on Facebook, X, Reddit, and YouTube, helping teams identify topics and formats that resonate with audiences.

The platform also includes a media database of journalists for digital PR outreach, an influencer discovery tool, and a YouTube analyzer for video performance. Real time monitoring alerts flag new mentions, links, and competitor activity. BuzzSumo is owned by Brandwatch, part of Cision, and is aimed at content marketing agencies and in house marketing and communications teams.

Key Features of BuzzSumo

Here are the powerful features that make BuzzSumo stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Content discovery across a large index of articles for trending topics and formats
  • Content performance analysis across Facebook, X, Reddit, and YouTube
  • Media database of journalists and outlets for digital PR outreach
  • Real time monitoring and alerts for brand mentions, keywords, and competitors
  • Influencer identification across major social platforms
  • YouTube Analyzer for video performance metrics
  • Chrome browser extension for on page content and engagement analysis
  • REST API for paid subscribers to pull data into other systems
  • White label reporting for agencies

BuzzSumo Pricing

Here are the pricing plans for BuzzSumo. Choose the plan that best fits your requirements and budget.

Content Creation

$199/month (billed annually)

1 user, unlimited searches, 2 alerts

Includes Content Analyzer, Trending Feeds, and Question Analyzer.

PR & Comms

$299/month (billed annually)

5 users, unlimited searches, 5 alerts

Adds Media Database & Outreach, Coverage Reports, and Slack integration.

Suite

$499/month (billed annually)

10 users, unlimited searches, 10 alerts

Adds YouTube Analyzer, advanced Chrome extension, and article uploads.

Enterprise

$999/month (billed annually only)

30 users, unlimited searches, 50 alerts

Adds RSS feed sync, granular location search, and early feature access.

BuzzSumo Specifications

Get a closer look at the technical specifications and system requirements for BuzzSumo. Find out if it's compatible with your operating system and other software.

Software Tagline :
Content research and media monitoring platform for content ideas, influencer discovery, and brand mentions.
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • tickets
  • training
Integrations :
Slack, Zapier, IFTTT, RSS feeds, Buffer
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

BuzzSumo Videos

BuzzSumo Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as BuzzSumo. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

BuzzSumo Comparisons

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Overall BuzzSumo Reviews

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BuzzSumo Pros and Cons

BuzzSumo FAQs

No, BuzzSumo does not currently offer a free plan. Paid plans start at $199 per month when billed annually.

Yes, BuzzSumo offers a free trial that can be started directly from its pricing page.

BuzzSumo analyzes content performance and engagement across Facebook, X, Pinterest, Reddit, and YouTube.

Yes, BuzzSumo offers a REST API for paid subscribers.

BuzzSumo is owned by Brandwatch, which is part of Cision.

Yes, BuzzSumo offers white label reporting so agencies can present data under their own branding.