BuzzSumo
VerifiedContent research and media monitoring platform for content ideas, influencer discovery, and brand mentions.
- Deployment Cloud Based
- Starting price $199/month (billed annually)
- Free trial Available
- Best for Startups, SMEs, Agencies
What is BuzzSumo?
BuzzSumo is a content research and media monitoring platform used by marketers, PR teams, and agencies to find trending content, analyze competitor performance, and track brand mentions across the web. It searches a large index of articles and measures social engagement on Facebook, X, Reddit, and YouTube, helping teams identify topics and formats that resonate with audiences.
The platform also includes a media database of journalists for digital PR outreach, an influencer discovery tool, and a YouTube analyzer for video performance. Real time monitoring alerts flag new mentions, links, and competitor activity. BuzzSumo is owned by Brandwatch, part of Cision, and is aimed at content marketing agencies and in house marketing and communications teams.
Key Features of BuzzSumo
BuzzSumo lists 9 documented features, including Content discovery across a large index of articles for trending topics and formats, Content performance analysis across Facebook, X, Reddit, and YouTube and Media database of journalists and outlets for digital PR outreach. The list below covers what the product does rather than how it is marketed.
- Content discovery across a large index of articles for trending topics and formats
- Content performance analysis across Facebook, X, Reddit, and YouTube
- Media database of journalists and outlets for digital PR outreach
- Real time monitoring and alerts for brand mentions, keywords, and competitors
- Influencer identification across major social platforms
- YouTube Analyzer for video performance metrics
- Chrome browser extension for on page content and engagement analysis
- REST API for paid subscribers to pull data into other systems
- White label reporting for agencies
BuzzSumo Pricing
BuzzSumo lists 4 plans without published figures. Pricing is quoted on request.
Content Creation
$199/month (billed annually)
1 user, unlimited searches, 2 alerts
Includes Content Analyzer, Trending Feeds, and Question Analyzer.
PR & Comms
$299/month (billed annually)
5 users, unlimited searches, 5 alerts
Adds Media Database & Outreach, Coverage Reports, and Slack integration.
Suite
$499/month (billed annually)
10 users, unlimited searches, 10 alerts
Adds YouTube Analyzer, advanced Chrome extension, and article uploads.
Enterprise
$999/month (billed annually only)
30 users, unlimited searches, 50 alerts
Adds RSS feed sync, granular location search, and early feature access.
BuzzSumo Specifications
BuzzSumo is available on web app. It offers an API and has a free trial.
- cloud based
- web app
- startups
- smes
- agencies
- enterprises
- tickets
- training
BuzzSumo Videos
BuzzSumo Screenshots
Alternatives of BuzzSumo
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BuzzSumo Comparisons
Side by side comparisons of BuzzSumo against 3 other Content Marketing Software options listed here.
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