What is Plausible?

Plausible Analytics is a lightweight, open source, privacy first web analytics tool built as a simple alternative to Google Analytics. It collects no personal data and uses no cookies, so sites using it do not need a cookie consent banner under GDPR, CCPA, or PECR, and its tracking script is dramatically smaller than Google Analytics, reducing page load impact. The dashboard reports pageviews, visitors, referral sources, and goals, with additional features such as custom events, funnels, ecommerce revenue tracking, and a Google Search Console integration that pulls in queries and rankings.

Plausible is based in Tartu, Estonia, and processes all data on servers owned by European companies. Its cloud plans start at $9 a month for up to 10,000 monthly pageviews on one site, scaling through Growth and Business tiers with more sites, team members, and advanced features, plus a custom priced Enterprise tier. Every plan includes a 30 day free trial that does not require a credit card.

Key Features of Plausible

Here are the powerful features that make Plausible stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Cookie-free, no personal data tracking
  • Lightweight tracking script far smaller than Google Analytics
  • Goals and custom event conversions
  • Google Search Console integration
  • Shared and password-protected dashboards
  • Funnels and ecommerce revenue tracking
  • Open source and self-hostable
  • GDPR, CCPA, and PECR compliant by design

Plausible Pricing

Here are the pricing plans for Plausible. Choose the plan that best fits your requirements and budget.

Starter

$9/month

Up to 10,000 pageviews/month, 1 site

Includes dashboard, email/Slack reports, Google Analytics import, goals, and segments.

Growth

$14/month

Up to 3 sites, up to 3 team members

Adds team management, shared links, and embedded dashboards.

Business

$19/month

Up to 10 sites, up to 10 team members

Adds custom properties, Stats API, funnels, user journeys, and ecommerce revenue attribution.

Enterprise

Custom

10+ sites, 10+ team members

Adds higher API limits, SSO, managed proxy, raw data exports, and priority support.

Plausible Specifications

Get a closer look at the technical specifications and system requirements for Plausible. Find out if it's compatible with your operating system and other software.

Software Tagline :
Lightweight, cookie-free, privacy-first web analytics alternative to Google Analytics
Deployment :
  • cloud based
  • on premises
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
Available Support :
  • email
Integrations :
Google Search Console, WordPress, Shopify, Google Tag Manager, Zapier, custom API integrations
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Plausible Videos

Plausible Screenshots

Overall Plausible Reviews

Here's our unbiased review of Plausible. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Plausible Pros and Cons

Plausible FAQs

No. Plausible does not use cookies or collect personal data, so websites using it typically do not need a cookie consent banner under GDPR, CCPA, or PECR.

Plausible Cloud starts at $9 a month for up to 10,000 monthly pageviews on one site, with Growth and Business tiers adding more sites, team members, and features, plus a custom priced Enterprise tier.

Yes. Every Plausible plan includes a 30 day free trial that does not require a credit card.

Yes. Plausible is open source, and its Community Edition can be self hosted for free on your own infrastructure as an alternative to the hosted Cloud service.

Yes. Plausible can pull in search queries, impressions, and average position from Google Search Console directly into its dashboard.