Microsoft Clarity

Free, unlimited website heatmaps, session recordings, and AI-powered insights

Heatmap and Session Recording Software Heatmap Software Session Replay Software Website Optimization Software

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Deployment Cloud Based
Starting price Free
Free trial Not offered
Best for Freelancers, Startups, SMEs

What is Microsoft Clarity?

Microsoft Clarity is a free website and app behavior analytics tool that shows how visitors interact with pages through session recordings and heatmaps. It automatically flags signs of user frustration such as rage clicks, dead clicks, and excessive scrolling, and its Insights Dashboard consolidates these signals so teams can spot and fix usability problems quickly.

Unlike most tools in this category, Clarity has no paid tiers, session caps, or feature gates behind a paywall; every feature, including AI-generated session summaries powered by Microsoft Copilot, is available at no cost. Microsoft can offer this because it uses aggregated, anonymized Clarity data to improve its own advertising and AI products, a practice disclosed in its terms of service.

Key Features of Microsoft Clarity

Microsoft Clarity lists 9 documented features, including Session recordings with anonymized playback, Click, scroll, area, attention, and conversion heatmaps and Rage click and dead click detection. The list below covers what the product does rather than how it is marketed.

Session recordings with anonymized playback
Click, scroll, area, attention, and conversion heatmaps
Rage click and dead click detection
Excessive scrolling detection
AI-powered session summaries (Microsoft Copilot)
Insights Dashboard with consolidated metrics
Custom tags and audience segmentation
Google Analytics and Google Ads integration
No session volume limits

Microsoft Clarity Pricing

Microsoft Clarity lists one plan, at Free.

Free

Unlimited sessions and traffic

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All features included forever, no credit card required, no paid tiers

Microsoft Clarity Specifications

Microsoft Clarity is available on web app and has iOS and Android apps. It offers an API and has a free plan.

Deployment: Cloud Based
Billing cycle: Monthly
Desktop: Web App
Mobile: iOS
Android
Languages: English
Built for: Freelancers
Startups
SMEs
Agencies
Enterprises
Support: Email
Integrations: Google Analytics, Google Ads, Power BI, WordPress, Shopify, Google Tag Manager
Public API: Yes
Free trial: No
Free plan: Yes
Runs in browser: Yes
Customisable: Yes
Website: clarity.microsoft.com