Best Heatmap and Session Recording Software

Crazy Egg is a website optimization tool founded in 2006 that helps businesses understand visitor behavior through heatmaps, scrollmaps, confetti reports, session recordings and A/B testing. It is aimed at small to mid-sized businesses and includes a visual page editor so non-technical users can create and launch test variants without writing code.

Crazy Egg offers four annually billed plans: Starter at $29 per month for 5,000 tracked pageviews, Plus at $99 per month for 150,000 pageviews, Pro at $249 per month for 500,000 pageviews, and Enterprise at $599 per month for 1,000,000 pageviews. Every plan includes unlimited domains and team members with no overage charges, and a 30-day free trial is available on all plans.

Mouseflow is a behavior analytics platform founded in Copenhagen, Denmark in 2009 that combines session replay, heatmaps, conversion funnels, form analytics and feedback surveys in one tool. It records visitor sessions after a lightweight script is installed, offers seven automatic heatmap types including click, scroll, movement and friction, and includes an AI assistant called Mina that answers natural-language questions about session data.

Mouseflow offers a free plan covering 500 sessions per month on one website with one conversion funnel and one month of data retention. Paid plans are Essential at $25 per month for 5,000 sessions, Advanced at $109 per month for 25,000 sessions, and Premium at $319 per month for 100,000 sessions, each with longer data retention and more projects and funnels. Enterprise plans are custom priced, and all paid tiers include a 14-day free trial.

Microsoft Clarity is a free website and app behavior analytics tool that shows how visitors interact with pages through session recordings and heatmaps. It automatically flags signs of user frustration such as rage clicks, dead clicks, and excessive scrolling, and its Insights Dashboard consolidates these signals so teams can spot and fix usability problems quickly.

Unlike most tools in this category, Clarity has no paid tiers, session caps, or feature gates behind a paywall; every feature, including AI-generated session summaries powered by Microsoft Copilot, is available at no cost. Microsoft can offer this because it uses aggregated, anonymized Clarity data to improve its own advertising and AI products, a practice disclosed in its terms of service.

Zoho PageSense is a conversion rate optimization and personalization platform from Zoho that combines web and mobile analytics, heatmaps, session recordings, funnel and form analysis, A/B testing, and on-site personalization in one tool. It is aimed at marketing and growth teams who want to understand visitor behavior and run experiments without juggling separate analytics and testing tools.

PageSense has a Forever Free plan for up to 5,000 monthly tracked users with core analytics and heatmap features. Paid Professional and Enterprise plans scale by monthly tracked users starting around 10,000 users, with Enterprise adding A/B testing, split URL testing, full-stack testing, and personalization. A 15-day free trial with full features is available, and pricing shown on the official site is localized by region.

Hotjar is a behavior analytics tool that shows how visitors use a website through heatmaps, session recordings, surveys and feedback widgets. Founded in Malta in 2014, Hotjar became part of Contentsquare in 2021 and, as of mid-2025, its products are being merged into the Contentsquare platform, which now offers an expanded free tier alongside paid plans.

The current free plan includes up to 200,000 sessions per month with heatmaps, session replay, 100 survey responses, error monitoring, performance monitoring, funnels, and integrations with tools like Slack and Jira, with no credit card required. Paid Growth, Pro and Enterprise plans add higher limits and advanced capabilities such as Journeys and zone-based heatmaps, but current pricing for these tiers is not published and requires contacting sales.

LogRocket combines session replay, product analytics, and error tracking so software teams can see exactly what a user experienced when something went wrong. It records pixel accurate playback of web and native mobile sessions alongside network requests, console logs, and Redux state changes, and automatically masks personally identifiable information to protect user privacy. Heatmaps, scrollmaps, and funnel analysis help teams spot usability problems and drop off points across a product.

LogRocket does not offer a permanent free plan but provides a 14 day free trial with full feature access. The Core plan starts near $176 a month for 25,000 sessions, the Pro plan adds AI generated session summaries and issue detection for teams recording more than 100,000 sessions monthly, and Enterprise pricing is custom with unlimited seats and a self hosted option.

Contentsquare is an experience analytics platform that shows businesses how visitors behave on their websites and apps through session replay, heatmaps, and journey analysis. It is built for marketing, product, UX, and ecommerce teams that want to find friction points, quantify their revenue impact, and prioritize fixes without relying only on traditional web analytics.

The platform is sold as a suite covering Experience Analytics, Voice of Customer, and Product Analytics, each with its own pricing tiers. A free plan covers up to 200,000 monthly sessions for one project, while the Growth plan starts at $49 per month ($39 per month billed yearly). Pro and Enterprise plans use custom, sales negotiated pricing.

FullStory is a digital experience analytics platform that helps product, engineering, and support teams understand how users actually interact with their websites and apps. It combines session replay, heatmaps, and automatic frustration detection such as rage clicks and dead clicks so teams can spot friction points without manually tagging every event in advance.

The platform captures behavioral data automatically, letting teams search and segment sessions after the fact rather than defining tracking upfront. FullStory offers a free plan for smaller sites and custom priced Business, Advanced, and Enterprise plans for larger organizations, sold through a sales led process rather than public list pricing.