What is FullStory?

FullStory is a digital experience analytics platform that helps product, engineering, and support teams understand how users actually interact with their websites and apps. It combines session replay, heatmaps, and automatic frustration detection such as rage clicks and dead clicks so teams can spot friction points without manually tagging every event in advance.

The platform captures behavioral data automatically, letting teams search and segment sessions after the fact rather than defining tracking upfront. FullStory offers a free plan for smaller sites and custom priced Business, Advanced, and Enterprise plans for larger organizations, sold through a sales led process rather than public list pricing.

Key Features of FullStory

Here are the powerful features that make FullStory stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Session replay with full fidelity playback
  • Click, scroll, and rage click heatmaps
  • Automatic frustration signal detection (rage clicks, dead clicks, errors)
  • Funnels and page flow analysis
  • Search and segment sessions without pre defined tracking
  • StoryAI for AI assisted session summaries
  • JavaScript error and console log capture
  • Mobile app session analytics (add on)
  • API and data export integrations

FullStory Pricing

Here are the pricing plans for FullStory. Choose the plan that best fits your requirements and budget.

Free

Free

30,000 sessions/month, 12 months data retention, up to 10 users

No credit card required; core session replay and analytics included

Business

Custom

Popular plan; requires demo/sales quote

Advanced

Custom

For teams discovering trends and planning roadmaps

Enterprise

Custom

For data science teams building predictive models; enterprise support and SLAs

FullStory Specifications

Get a closer look at the technical specifications and system requirements for FullStory. Find out if it's compatible with your operating system and other software.

Software Tagline :
Digital experience analytics with session replay, heatmaps, and frustration signals
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Slack, Jira, Salesforce, HubSpot, Segment, Google Analytics, Zendesk, Snowflake, Amplitude, Optimizely
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

FullStory Videos

FullStory Screenshots

Overall FullStory Reviews

Here's our unbiased review of FullStory. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

0/5

Based on 0 Reviews

0

Feature

Out of 5

0

Ease of use

Out of 5

0

Value for money

Out of 5

0

Customer support

Out of 5

0

Overall Rating

Out of 5

FullStory Pros and Cons

FullStory FAQs

Yes, FullStory offers a permanently free plan with 30,000 sessions per month and 12 months of data retention, no credit card required.

No, Business, Advanced, and Enterprise plans require a sales consultation and demo since pricing is customized to session volume and contract length.

FullStory automatically flags moments where users click repeatedly out of frustration, helping teams spot broken or confusing UI elements without manual review.

Yes, because FullStory captures interactions automatically, teams can search and segment historical sessions without pre-defining events.

Yes, mobile analytics for iOS and Android is available as an add-on to paid plans.