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Hotjar

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Heatmaps, session recordings and surveys to understand website visitor behavior

Heatmap and Session Recording Software Heatmap Software Session Replay Software Website Optimization Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Hotjar?

Hotjar is a behavior analytics tool that shows how visitors use a website through heatmaps, session recordings, surveys and feedback widgets. Founded in Malta in 2014, Hotjar became part of Contentsquare in 2021 and, as of mid-2025, its products are being merged into the Contentsquare platform, which now offers an expanded free tier alongside paid plans.

The current free plan includes up to 200,000 sessions per month with heatmaps, session replay, 100 survey responses, error monitoring, performance monitoring, funnels, and integrations with tools like Slack and Jira, with no credit card required. Paid Growth, Pro and Enterprise plans add higher limits and advanced capabilities such as Journeys and zone-based heatmaps, but current pricing for these tiers is not published and requires contacting sales.

Key Features of Hotjar

Hotjar lists 8 documented features, including Click, move and scroll heatmaps, Session recordings of individual visitor journeys and On-site surveys and feedback widgets. The list below covers what the product does rather than how it is marketed.

  • Click, move and scroll heatmaps
  • Session recordings of individual visitor journeys
  • On-site surveys and feedback widgets
  • AI survey generator with 40+ templates
  • Funnels and error monitoring
  • User attribute and event filtering
  • Integrations with Slack, Jira, HubSpot and more
  • Zone-based heatmaps and journey visualization (Growth plan and above)

Hotjar Pricing

Hotjar lists 4 plans. One is free; the rest are quoted on request.

Free

Free

200,000 sessions/month

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Heatmaps, session replay, surveys (100 responses/month), error monitoring, performance monitoring, funnels, and 10+ integrations. No credit card required.

Growth

Custom

Higher session caps

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Adds Journeys, zone-based heatmaps, CS Live, and page/side-by-side comparisons. 15-day free trial available; contact sales for pricing.

Pro

Custom

Higher session caps and features

Request pricing

Contact sales for pricing.

Enterprise

Custom

Custom

Request pricing

Contact sales for pricing.

Hotjar Specifications

Hotjar is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Google Analytics, Google Tag Manager, Slack, Jira, Unbounce, HubSpot, WordPress, Shopify, Optimizely
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
hotjar.com

Hotjar Videos

Hotjar Screenshots

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Hotjar FAQs

Hotjar was acquired by Contentsquare in 2021, and as of mid-2025 its features are being merged into the Contentsquare platform. The Hotjar brand and free plan remain available during this transition.

The free plan includes up to 200,000 sessions per month with heatmaps, session replay, 100 survey responses, error monitoring, performance monitoring, funnels, and integrations, with no credit card required.

Current paid tier pricing (Growth, Pro, Enterprise) is not published on the official pricing page; prospective customers must contact sales, though a 15-day Growth trial is offered.

A session is one website visit, regardless of how many pages a visitor views during that visit.