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Mouseflow

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Session replay, heatmaps and funnel analytics to fix conversion leaks

Heatmap and Session Recording Software Heatmap Software Session Replay Software Website Optimization Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Mouseflow?

Mouseflow is a behavior analytics platform founded in Copenhagen, Denmark in 2009 that combines session replay, heatmaps, conversion funnels, form analytics and feedback surveys in one tool. It records visitor sessions after a lightweight script is installed, offers seven automatic heatmap types including click, scroll, movement and friction, and includes an AI assistant called Mina that answers natural-language questions about session data.

Mouseflow offers a free plan covering 500 sessions per month on one website with one conversion funnel and one month of data retention. Paid plans are Essential at $25 per month for 5,000 sessions, Advanced at $109 per month for 25,000 sessions, and Premium at $319 per month for 100,000 sessions, each with longer data retention and more projects and funnels. Enterprise plans are custom priced, and all paid tiers include a 14-day free trial.

Key Features of Mouseflow

Mouseflow lists 8 documented features, including Session replay with rage click and dead click detection, 7 automatic heatmap types (click, scroll, movement, attention, geo, interactive, friction) and Multi-step conversion funnels linked to session replays. The list below covers what the product does rather than how it is marketed.

  • Session replay with rage click and dead click detection
  • 7 automatic heatmap types (click, scroll, movement, attention, geo, interactive, friction)
  • Multi-step conversion funnels linked to session replays
  • Form analytics to find drop-off fields
  • Feedback and survey campaigns
  • Mina AI for natural-language querying of session data
  • Friction detection covering JS errors, 404s and rage clicks
  • Segment and compare heatmaps across time periods or devices

Mouseflow Pricing

Mouseflow lists 5 plans. Four carry a published figure, from Free to $319; the rest are quoted on request.

Free

Free

500 sessions/month, 1 website project, 1 funnel, 1 month data retention

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Basic click, scroll and geo heatmaps included.

Essential

$25/month

5,000 sessions/month, 1 project, 1 funnel, 3 months data retention

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14-day free trial available.

Advanced

$109/month

25,000 sessions/month, 2 projects, 5 funnels, 6 months data retention

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Most popular plan; adds feedback surveys, attention heatmaps and friction insights. 14-day free trial available.

Premium

$319/month

100,000 sessions/month, 5 projects, 10 funnels, 12 months data retention

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14-day free trial available.

Enterprise

Custom

Custom sessions, projects and funnels

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Contact sales for a custom quote.

Mouseflow Specifications

Mouseflow is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Google Analytics, Google Tag Manager, Shopify, WordPress, HubSpot, Slack, Kameleoon
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
mouseflow.com

Mouseflow Videos

Mouseflow Screenshots

Mouseflow screenshot 1

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Mouseflow FAQs

Yes, the Free plan covers 500 sessions per month on one website project with one conversion funnel and one month of data retention.

Paid plans start at $25 per month (Essential, 5,000 sessions) and go up to $319 per month (Premium, 100,000 sessions), with a custom-priced Enterprise tier above that.

Yes, all paid plans include a 14-day free trial with full feature access and no credit card required.

Mina is Mouseflow's AI assistant that lets users ask natural-language questions about session data to surface relevant recordings and behavioral signals without manual filtering.