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VWO

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A/B testing and conversion rate optimization platform for digital experience teams

Conversion Rate Optimization Software Heatmap Software Website Optimization Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is VWO?

VWO, made by Wingify, is an experimentation platform used to run A/B, split, and multivariate tests across websites, mobile apps, and server side systems. It combines a no code visual editor with heatmaps and session recordings built into every test report, Bayesian statistics for interpreting results, and behavior based audience targeting. AI generated optimization ideas and feature level testing round out the platform, and it integrates with major analytics, CRM, and ecommerce tools.

VWO structures pricing around Growth, Pro, and Enterprise tiers based on Monthly Tracked Users, but exact dollar figures are not published on its official pricing page and instead require a custom quote. Its long standing free Starter plan was discontinued as of 2026, with new sign ups now given a 30 day free trial instead. VWO is used by thousands of businesses across more than 90 countries, ranging from growing companies to large enterprise brands.

Key Features of VWO

VWO lists 8 documented features, including A/B, split, and multivariate testing across web, mobile, and server side systems, No code visual editor for making page changes without engineering support and Integrated heatmaps and session recordings in every test report. The list below covers what the product does rather than how it is marketed.

  • A/B, split, and multivariate testing across web, mobile, and server side systems
  • No code visual editor for making page changes without engineering support
  • Integrated heatmaps and session recordings in every test report
  • Bayesian statistics engine for real time impact reporting
  • Behavior based audience targeting including exit intent and scroll depth
  • AI generated optimization ideas for experiment ideation
  • Feature flag based testing for product teams
  • Integrations across analytics, CRM, and ecommerce platforms

VWO Pricing

VWO lists 3 plans without published figures. Pricing is quoted on request.

Growth

Custom

Based on Monthly Tracked Users (MTU)

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Visual and code editor, unlimited variations and metrics, basic AI CoPilot features, enhanced targeting, email and chat support with 24×5 coverage.

Pro

Custom

Based on Monthly Tracked Users (MTU)

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Everything in Growth plus advanced targeting and reporting, multivariate testing, guardrail metrics, and phone support.

Enterprise

Custom

Based on Monthly Tracked Users (MTU)

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Everything in Pro plus a dedicated customer success manager, single sign on, API access, and 24×7 support.

VWO Specifications

VWO is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
Google Analytics, Segment, Shopify, Salesforce, HubSpot, and Zapier
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
vwo.com

VWO Videos

VWO Screenshots

VWO screenshot 1

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VWO FAQs

No, VWO's previously free Starter plan capped at 50,000 monthly tracked users was discontinued as of 2026; new sign ups now receive a 30 day free trial instead.

VWO prices its Growth, Pro, and Enterprise tiers based on Monthly Tracked Users, the number of unique visitors who interact with an active test or tracking setup, but exact prices require a custom quote rather than being published.

Yes, VWO Testing supports A/B, split, and multivariate testing across websites, mobile apps, and server side or middleware environments.

Yes, integrated heatmaps and session recordings are included in every test report to show the user behavior driving results.

VWO serves growth stage companies through large enterprises running conversion rate optimization programs, with over 6,000 businesses using it across more than 90 countries.