Groove
VerifiedAI-powered sales engagement and activity capture, fully integrated into the Clari revenue platform
See all screenshots - Deployment Cloud Based
- Starting price Contact sales for a quote
- Free trial Not offered
- Best for SMEs, Enterprises
What is Groove?
Groove is a Salesforce-native sales engagement platform that helps revenue teams capture activity, automate outreach, and manage the sales journey in one workspace. It syncs email, calendar, and CRM data automatically, uses AI to draft and personalize outreach emails, and runs multi-channel Flows across email, calls, LinkedIn, and direct mail. Real-time buyer signals and pipeline reporting help managers track deal progress without leaving Salesforce.
Clari acquired Groove in August 2023 and folded it into its Revenue Platform as "Groove by Clari." The product keeps the Groove name and features, but its web app now runs on a Clari subdomain. In December 2025 Clari merged with Salesloft, a competing sales engagement tool, giving the combined company two overlapping products with no announced consolidation date.
Key Features of Groove
Groove lists 10 documented features, including Automatic email, calendar, and activity capture into Salesforce, AI-generated and personalized outreach emails and Multi-channel Flows (email, calls, LinkedIn, direct mail) for automated sequences. The list below covers what the product does rather than how it is marketed.
- Automatic email, calendar, and activity capture into Salesforce
- AI-generated and personalized outreach emails
- Multi-channel Flows (email, calls, LinkedIn, direct mail) for automated sequences
- Master Flows and playbook libraries reps can standardize on and reuse
- Real-time buyer intent signals surfaced directly into rep workflows
- Pipeline, activity, and Flow performance reporting and dashboards
- Custom Fields for structured, conversation-specific data capture
- Native integrations with Gmail, Outlook, LinkedIn Sales Navigator, and ZoomInfo
- Groove+ mobile app for meeting prep, voice-to-text notes, and on-the-go Salesforce updates
- Deep, bidirectional Salesforce sync and workflow automation
Groove Pricing
Groove lists 1 plan without published figures. Pricing is quoted on request.
Custom / Enterprise
Contact sales for a quote
Not publicly specified
Clari does not publish Groove pricing. Prospects must request a custom quote; pricing depends on team size and which Clari modules are bundled in.
Groove Specifications
Groove is available on web app and has iOS apps. It offers an API.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Mobile
- iOS
- Languages
- English
- Built for
- SMEs
- Enterprises
- Support
- Phone
- Tickets
- Training
- Integrations
- Salesforce, Gmail, Google Calendar, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, Zoom, Slack
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- groove.co
Groove Videos
Groove Screenshots
Groove Comparisons
Side by side comparisons of Groove against 3 other Sales Automation Software options listed here.
Groove Reviews
No reviews yet
Used Groove? Share your experience and help other buyers decide.
