What is Drip?
Drip is an email and SMS marketing automation platform built specifically for ecommerce businesses. It connects to store platforms like Shopify, WooCommerce, and BigCommerce to sync customer, order, and product data, then uses that behavioral data to power automated workflows such as welcome series, abandoned cart recovery, post purchase follow up, and win back campaigns. The platform includes a visual workflow builder with conditional logic, dynamic customer segmentation, and onsite campaigns like popups and quizzes.
Pricing is based on the number of active contacts in an account, and every paid plan includes the full feature set with no functionality locked behind higher tiers. Drip offers a 14 day free trial that does not require a credit card. It is aimed at small to mid sized ecommerce merchants and marketing teams who want behavior driven automation without switching between multiple point tools.
Key Features of Drip
Here are the powerful features that make Drip stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Visual workflow builder with conditional logic and behavioral triggers
- Prebuilt ecommerce automation playbooks (welcome series, abandoned cart, post-purchase, win-back)
- Dynamic customer segmentation based on behavior and purchase data
- Onsite campaigns: popups, slide-ins, sticky bars, quizzes, and spin-to-win forms
- SMS marketing for US customers
- Native ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Dynamic product recommendations pulled from connected stores
- Facebook Custom Audiences sync for targeted advertising
- Open API and Zapier integration for connecting additional apps
- Email campaign builder with customizable templates
Drip Pricing
Here are the pricing plans for Drip. Choose the plan that best fits your requirements and budget.
Up to 2,500 contacts
$39/month
1-2,500 active people
All features included, unlimited email sends, email support
Up to 5,000 contacts
$89/month
5,000 active people
All features included; live chat support available on $99/mo+ plans
Up to 10,000 contacts
$154/month
10,000 active people
All features included, live chat support
Higher volume / Enterprise
Custom
Above roughly 180,000-250,000 active people
Custom quote required; scales up through intermediate tiers (e.g. approximately $699/month around 50,000 contacts) before requiring a sales quote at the highest volumes
Drip Specifications
Get a closer look at the technical specifications and system requirements for Drip. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- agencies
- live support
- tickets
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Drip Comparisons
Compare Drip with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Drip Reviews
Here's our unbiased review of Drip. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.