What is Drip?

Drip is an email and SMS marketing automation platform built specifically for ecommerce businesses. It connects to store platforms like Shopify, WooCommerce, and BigCommerce to sync customer, order, and product data, then uses that behavioral data to power automated workflows such as welcome series, abandoned cart recovery, post purchase follow up, and win back campaigns. The platform includes a visual workflow builder with conditional logic, dynamic customer segmentation, and onsite campaigns like popups and quizzes.

Pricing is based on the number of active contacts in an account, and every paid plan includes the full feature set with no functionality locked behind higher tiers. Drip offers a 14 day free trial that does not require a credit card. It is aimed at small to mid sized ecommerce merchants and marketing teams who want behavior driven automation without switching between multiple point tools.

Key Features of Drip

Here are the powerful features that make Drip stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Visual workflow builder with conditional logic and behavioral triggers
  • Prebuilt ecommerce automation playbooks (welcome series, abandoned cart, post-purchase, win-back)
  • Dynamic customer segmentation based on behavior and purchase data
  • Onsite campaigns: popups, slide-ins, sticky bars, quizzes, and spin-to-win forms
  • SMS marketing for US customers
  • Native ecommerce integrations with Shopify, WooCommerce, and BigCommerce
  • Dynamic product recommendations pulled from connected stores
  • Facebook Custom Audiences sync for targeted advertising
  • Open API and Zapier integration for connecting additional apps
  • Email campaign builder with customizable templates

Drip Pricing

Here are the pricing plans for Drip. Choose the plan that best fits your requirements and budget.

Up to 2,500 contacts

$39/month

1-2,500 active people

All features included, unlimited email sends, email support

Up to 5,000 contacts

$89/month

5,000 active people

All features included; live chat support available on $99/mo+ plans

Up to 10,000 contacts

$154/month

10,000 active people

All features included, live chat support

Higher volume / Enterprise

Custom

Above roughly 180,000-250,000 active people

Custom quote required; scales up through intermediate tiers (e.g. approximately $699/month around 50,000 contacts) before requiring a sales quote at the highest volumes

Drip Specifications

Get a closer look at the technical specifications and system requirements for Drip. Find out if it's compatible with your operating system and other software.

Software Tagline :
Ecommerce email and SMS marketing automation for growing DTC brands
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • startups
  • smes
  • agencies
Available Support :
  • email
  • live support
  • tickets
Integrations :
Shopify, WooCommerce, BigCommerce, Facebook Custom Audiences, Zapier, and an open API for custom connections; roughly 100 native integrations covering ecommerce, payments, and marketing tools
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Drip Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Drip. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Drip Comparisons

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Overall Drip Reviews

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Drip Pros and Cons

Drip FAQs

No, Drip does not have a permanent free plan. It offers a 14-day free trial that does not require credit card information to start.

Drip pricing is based on the number of active people (contacts) in your account, not your total list size. Inactive or unsubscribed contacts generally do not count toward your bill. Pricing starts at $39/month for up to 2,500 active people.

Yes, Drip uses a single feature set across all paid plans. There are no features locked behind higher pricing tiers; you get the same automation, segmentation, and onsite campaign tools regardless of your contact count.

Yes, Drip offers SMS marketing in addition to email, though SMS is currently available for US customers.

Drip has native integrations with Shopify, WooCommerce, and BigCommerce that sync customer, order, and product data to power automated workflows like abandoned cart and post-purchase emails.

All paying customers get email support Monday through Friday. Live chat support is available to customers on plans of $99/month or higher.