Campaign Monitor

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What is Campaign Monitor?

Campaign Monitor is an email marketing platform owned by Marigold that helps businesses design, send, and track email campaigns. It offers a drag and drop email builder, prebuilt templates, audience segmentation, and a visual customer journey designer for building automated email sequences triggered by subscriber behavior such as purchases or signups. The platform also supports transactional emails, SMS marketing, and signup forms for growing an audience, along with real time analytics dashboards for tracking opens, clicks, and engagement.

The product is aimed at small businesses, marketing teams, and agencies, and it connects with e-commerce and CRM tools such as Shopify, WordPress, and Salesforce, plus broader automation through Zapier. Agencies get a client management dashboard with template sharing across sub accounts. Campaign Monitor is cloud based and accessed entirely through a web browser, with plans that scale in price based on contact list size and required send volume.

Key Features of Campaign Monitor

Here are the powerful features that make Campaign Monitor stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag and drop email builder with professionally designed templates
  • Visual customer journey designer for marketing automation
  • Audience segmentation and personalization using subscriber data
  • Transactional email automation triggered by user actions
  • SMS marketing alongside email campaigns
  • Signup forms for audience and list growth
  • Real time analytics dashboards for campaigns, journeys, and transactional emails
  • A/B testing for subject lines, content, and images
  • Pre-send spam testing and device/inbox previews
  • Agency client management dashboard with template sharing across sub-accounts

Campaign Monitor Pricing

Here are the pricing plans for Campaign Monitor. Choose the plan that best fits your requirements and budget.

Lite

$13/month

500 contacts, send cap approx. 5x contact count/month

Core email features, drag-and-drop builder, templates, basic segmentation, automated and transactional emails, AI writer access.

Essentials

$31/month

500 contacts, unlimited sends

Unlimited email sends and unlimited automated emails, priority support, inbox preview, unlimited AI access, optional advanced add-ons.

Premier

$159/month

500 contacts, unlimited sends

Everything in Essentials plus premier-level support, advanced engagement segments, send time optimization, and template/team management tools.

Enterprise

Custom

Custom contact and send volume

Dedicated account manager, multi-brand and multi-team account management, proactive deliverability monitoring, quarterly business reviews, enterprise security (GDPR, SOC2).

Campaign Monitor Specifications

Get a closer look at the technical specifications and system requirements for Campaign Monitor. Find out if it's compatible with your operating system and other software.

Software Tagline :
Email marketing and automation software for building, sending, and tracking campaigns and customer journeys.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
Available Support :
  • email
  • phone
  • tickets
Integrations :
Native integrations with Shopify, WordPress, Salesforce, and Magento, plus broader automation through Zapier and a directory of additional pre-built app integrations for e-commerce, CRM, and website platforms.
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

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Alternatives

Explore alternative software options that can fulfill similar requirements as Campaign Monitor. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Campaign Monitor Comparisons

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Overall Campaign Monitor Reviews

Here's our unbiased review of Campaign Monitor. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Campaign Monitor Pros and Cons

Campaign Monitor FAQs

Campaign Monitor does not offer a permanent free plan. It provides a free trial (around 30 days) with limited contacts and send volume so you can test the platform before subscribing to a paid tier.

At the 500 contact tier, published pricing shows the Lite plan starting around $13 per month, Essentials around $31 per month, and Premier around $159 per month, based on monthly billing. Paying annually reportedly gives roughly a 10% discount. Prices scale up as your contact list grows, so it is best to confirm current numbers on the official pricing page.

Lite includes core email features but caps monthly sends at roughly five times your contact count. Essentials removes the send cap for unlimited email sends and unlimited automated emails. Premier adds further support priority, advanced engagement segments, send time optimization, and additional administrative tools for larger teams.

Yes, Campaign Monitor combines SMS and email marketing tools so businesses can reach subscribers across both channels from the same platform.

Yes, Campaign Monitor offers native integrations with platforms such as Shopify, WordPress, and Salesforce, and it connects to hundreds of additional apps through Zapier and its integrations directory.

Yes, Campaign Monitor offers agency oriented features including a client management dashboard, built in billing for sub accounts, and the ability to share templates across multiple client accounts.