ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a cloud based email marketing and marketing automation platform used by small and mid sized businesses, ecommerce stores, and agencies. It combines email campaign creation, a visual automation builder, contact segmentation, and a built in CRM with sales pipelines, allowing teams to manage marketing and sales from one system. The platform also supports SMS and WhatsApp messaging, landing pages, and predictive sending, and it connects with over 900 third party apps including Shopify, WordPress, and Salesforce.
Newer AI features include an AI content generator, campaign builder, and image generator that help automate copywriting and design work. Pricing is based on the number of contacts and the plan tier, with four main tiers: Starter, Plus, Pro, and Enterprise. There is no permanent free plan, but ActiveCampaign offers a 14 day free trial without requiring a credit card, plus a 30 day money back guarantee on paid plans.
Key Features of ActiveCampaign
Here are the powerful features that make ActiveCampaign stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Visual drag and drop email designer with templates
- Marketing automation builder with conditional branching logic
- Contact and behavior based segmentation
- Built in CRM with sales pipelines and deal tracking
- SMS and WhatsApp messaging automation
- Landing page builder
- Predictive sending and conditional content (Pro and Enterprise)
- Lead scoring and attribution/conversion tracking
- AI content generator, campaign builder, and image generator
- 900+ native integrations including Shopify, WordPress, and Salesforce
ActiveCampaign Pricing
Here are the pricing plans for ActiveCampaign. Choose the plan that best fits your requirements and budget.
Starter
$15/month
1,000 contacts, billed annually (starting price; scales with contact count)
Email marketing and marketing automation, limited segmentation, 5 actions per automation, standard CRM and ecommerce integrations, 1 user
Plus
$49/month
1,000 contacts, billed annually (starting price; scales with contact count)
Standard segmentation, unlimited automation actions, landing pages, standard CRM and ecommerce integrations, 1 user
Pro
$79/month
1,000 contacts, billed annually (starting price; scales with contact count)
Advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution and conversion tracking, premium ecommerce integrations, 3 users
Enterprise
$145/month
1,000 contacts, billed annually (starting price; scales with contact count)
Premium segmentation, custom objects, Single Sign-On (SSO), dedicated account team, premium CRM and ecommerce integrations, 5 users
ActiveCampaign Specifications
Get a closer look at the technical specifications and system requirements for ActiveCampaign. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- freelancers
- startups
- smes
- agencies
- live support
- tickets
ActiveCampaign Videos
ActiveCampaign Screenshots
Alternatives of ActiveCampaign
AlternativesExplore alternative software options that can fulfill similar requirements as ActiveCampaign. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Email marketing, automation, and landing pages for small businesses, with a free plan for up to 500 subscribers
AI-powered link-in-bio, storefront, and media kit platform for creators (not a Zapier product)
Email, SMS, WhatsApp, and CRM marketing platform priced by emails sent, not contacts stored
ActiveCampaign Comparisons
Compare ActiveCampaign with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall ActiveCampaign Reviews
Here's our unbiased review of ActiveCampaign. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.