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Emma by Marigold

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Email, SMS, and AI-powered marketing automation built for higher ed, nonprofits, and growing brands

Email Marketing Software
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  • Deployment Cloud Based
  • Starting price $105/month
  • Free trial Not offered
  • Best for Startups, SMEs, Agencies

What is Emma by Marigold?

Emma by Marigold is an email marketing and automation platform that helps organizations create, send, and analyze branded email and SMS campaigns. It includes a drag and drop editor, audience segmentation, a visual automation builder with branching workflows, landing pages, signup forms, and real time reporting with A/B testing. The platform also offers AI powered Smart Features such as Smart Send, Smart Subject, and Smart Recommendations to optimize send times, subject lines, and content quality. Emma is built primarily for higher education, nonprofits, government agencies, franchises, sports and fitness organizations, and travel and hospitality brands.

The platform includes brand controls such as template locking, an approval dashboard, and subaccounts for managing multiple departments or chapters under one account. Emma integrates with CRM and ecommerce systems including Salesforce, HubSpot, Microsoft Dynamics 365, Shopify, and Blackbaud Raiser's Edge. It is HITRUST and SOC 2 certified, and higher tiers add single sign on, custom user permissions, and cross subaccount audience sharing. Support includes email and phone assistance, with priority phone support on the top tier.

Key Features of Emma by Marigold

Emma by Marigold lists 10 documented features, including Drag-and-drop email editor with responsive templates, Audience segmentation based on behavior, demographics, and engagement history and Visual automation builder with branching, trigger-based workflows. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop email editor with responsive templates
  • Audience segmentation based on behavior, demographics, and engagement history
  • Visual automation builder with branching, trigger-based workflows
  • AI Assistant with Smart Send, Smart Subject, and Smart Recommendations
  • SMS marketing campaigns integrated with email (add-on)
  • Landing pages and signup forms
  • Real-time reporting, click maps, and A/B testing
  • Brand Manager with template locking and approval workflows
  • Subaccounts for managing multiple departments, chapters, or locations
  • API access and integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Shopify, and Raiser's Edge

Emma by Marigold Pricing

Emma by Marigold lists 3 plans. Two carry a published figure, from $105 to $205; the rest are quoted on request.

Emma Lite

$105/month

1 user, no subaccounts

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Drag-and-drop editor, audience segmentation, AI Assistant (Smart Send, Smart Subject, Smart Recommendations), automation builder with branching, landing pages and signup forms, real-time reporting and A/B testing, API access and integrations, email and phone support

Emma for Teams

$205/month

Up to 25 users, 5+ subaccounts

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Everything in Lite, plus Brand Manager, trend reporting, custom user permissions, approvals dashboard, single sign-on, internal sending subaccounts

Emma Corporate

Custom

Unlimited users, 10+ subaccounts

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Everything in Teams, plus priority phone support, cross-subaccount audience sharing, and contact visibility across accounts. Custom quote required for accounts exceeding 10,000 contacts

Emma by Marigold Specifications

Emma by Marigold is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
Integrations
Salesforce, HubSpot, Microsoft Dynamics 365, Shopify, Blackbaud Raiser's Edge and Raiser's Edge NXT, Blackbaud CRM (via Omatic Cloud), Zapier, and an open API for custom integrations.
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
marigold.com

Emma by Marigold Videos

Emma by Marigold Screenshots

Emma by Marigold screenshot 1

Emma by Marigold Comparisons

Side by side comparisons of Emma by Marigold against 3 other Email Marketing Software options listed here.

Emma by Marigold
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Emma by Marigold
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Emma by Marigold
HubSpot Marketing
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Emma by Marigold FAQs

Emma offers three plans: Emma Lite at $105 per month for a single user, Emma for Teams at $205 per month for up to 25 users and 5 or more subaccounts, and Emma Corporate, which is custom priced for unlimited users and 10 or more subaccounts. Accounts with more than 10,000 contacts require a custom quote.

Based on Emma's official pricing page, no free trial or free plan is advertised. All plans are paid subscriptions billed monthly.

Yes. Emma offers SMS marketing as an add-on that can be combined with email campaigns for coordinated multi-channel outreach, including MMS support and CRM-synced personalization.

Emma is built primarily for higher education, nonprofits, government, sports and fitness organizations, and travel and hospitality brands, along with franchises and other growing businesses that need multi-department or multi-location account management.

Every Emma plan includes AI-powered Smart Features: Smart Send for optimizing delivery timing, Smart Subject for generating and testing subject lines, and Smart Recommendations for flagging content issues like broken links or missing alt text before sending.

Emma integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Shopify, Blackbaud Raiser's Edge and Raiser's Edge NXT, and Blackbaud CRM, plus Zapier and an open API for custom connections.