Mailchimp
VerifiedEmail and SMS marketing platform for creating, automating, and tracking campaigns
See all screenshots - Deployment Cloud Based
- Starting price Free
- Free trial Available
- Best for Freelancers, Startups, SMEs
What is Mailchimp?
Mailchimp is an email and SMS marketing platform owned by Intuit, used by businesses to create, send, and track marketing campaigns. It provides a drag and drop email builder, pre-designed templates, audience segmentation, and marketing automation flows that trigger messages based on customer behavior. The platform also includes landing pages, sign-up forms, a built-in marketing CRM, and generative AI tools for writing subject lines and campaign copy.
Beyond email, Mailchimp supports SMS marketing, retargeting ads, transactional emails, and reporting on opens, clicks, and revenue. It connects with over 300 third-party applications, including Shopify, WooCommerce, WordPress, and Salesforce, making it popular with small businesses, ecommerce stores, and marketing teams that want campaign creation and audience management in one platform.
Key Features of Mailchimp
Mailchimp lists 10 documented features, including Drag-and-drop email builder with pre-designed templates, Marketing automation flows triggered by customer behavior and Audience segmentation and tagging. The list below covers what the product does rather than how it is marketed.
- Drag-and-drop email builder with pre-designed templates
- Marketing automation flows triggered by customer behavior
- Audience segmentation and tagging
- Landing pages and sign-up forms
- SMS marketing (add-on/included depending on plan)
- A/B and multivariate testing
- Generative AI content and subject line assistance
- Built-in marketing CRM and customer profiles
- Campaign performance analytics and reporting
- 300+ native integrations including Shopify, WooCommerce, WordPress, and Salesforce
Mailchimp Pricing
Mailchimp lists 4 plans, starting free and running to $350.
Free
Free
Up to 250 contacts, 500 emails/month (250/day)
1 user seat, 1 audience, basic templates, single-step welcome automation, basic reporting, email support for first 30 days only
Essentials
$13/month
Starts at 500 contacts, scales up to 50,000; monthly sends = 10x contact limit
3 user seats, 3 audiences, A/B testing, branded templates, 4-step automation flows, 24/7 chat and email support. Price increases as contact count grows.
Standard
$20/month
Starts at 500 contacts, scales up to 100,000; monthly sends = 12x contact limit (minimum 6,000/month)
5 user seats, 5 audiences, advanced automation (up to 200 flows), predictive segmentation, multivariate testing, custom-coded templates. Price increases as contact count grows.
Premium
$350/month
Starts at 10,000 contacts, scales up to 200,000; monthly sends = 15x contact limit (up to 150,000/month)
Unlimited user seats and audiences, phone and priority support, dedicated onboarding specialist, advanced multivariate testing. Price increases as contact count grows, up to roughly $1,600/month at 200,000 contacts.
Mailchimp Specifications
Mailchimp is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Freelancers
- Startups
- SMEs
- Agencies
- Support
- Live Support
- Phone
- Integrations
- Over 300 native integrations, including Shopify, WooCommerce, WordPress, Salesforce, Canva, Zapier, Meta/Facebook, Google, Squarespace, and QuickBooks.
- Public API
- Yes
- Free trial
- Yes
- Free plan
- Yes
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- mailchimp.com
Mailchimp Videos
Mailchimp Screenshots
Mailchimp Comparisons
Side by side comparisons of Mailchimp against 3 other Email Marketing Software options listed here.
Mailchimp Reviews
No reviews yet
Used Mailchimp? Share your experience and help other buyers decide.
