Klaviyo
What is Klaviyo?
Klaviyo is a cloud based email marketing and SMS platform built primarily for ecommerce and consumer brands. It combines a customer data platform with marketing automation, letting businesses unify behavioral, transactional, and engagement data to build segments, automated flows, and personalized campaigns across email, SMS, and mobile push. Klaviyo is widely used by Shopify, WooCommerce, BigCommerce, and Magento merchants for automations such as abandoned cart, welcome series, and post purchase flows.
The platform offers a free plan for up to 250 profiles and 500 monthly emails, with paid Email and Email plus SMS plans that scale in price as contact list size grows. Core features include a drag and drop email builder, prebuilt automation templates, predictive analytics, A/B testing, and reporting benchmarked against peer brands. Klaviyo integrates with over 350 ecommerce and business tools and is known for deep segmentation capabilities, though pricing rises quickly as subscriber lists grow.
Key Features of Klaviyo
Here are the powerful features that make Klaviyo stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag-and-drop email builder with customizable templates
- Automated marketing flows (abandoned cart, welcome series, post-purchase, win-back)
- Advanced customer segmentation based on behavioral and transactional data
- SMS, MMS, WhatsApp, RCS, and mobile push messaging alongside email
- Predictive analytics (customer lifetime value, churn risk, next order date)
- A/B testing for campaigns and flows
- Built-in reporting and cross-channel performance benchmarking
- Customer data platform unifying profiles across channels
- 350+ prebuilt integrations including Shopify, WooCommerce, and BigCommerce
- AI-assisted tools for subject lines, segment creation, and campaign generation
Klaviyo Pricing
Here are the pricing plans for Klaviyo. Choose the plan that best fits your requirements and budget.
Free
Free
Up to 250 active profiles
500 emails/month, 150 mobile messaging credits, basic segmentation, drag-and-drop editor, email support for first 60 days only
$20/month
Up to 500 active profiles
Scales with list size, e.g. approximately $30/month at 1,000 profiles, $100/month at 5,000 profiles, $400/month at 25,000 profiles; includes A/B testing, predictive analytics, and full support
Email + SMS
$35/month
Up to 500 active profiles
Email plan features plus bundled SMS/MMS credits; scales with list size similarly to the Email plan
Enterprise / Custom add-ons
Custom
Varies (Customer Hub, Helpdesk, Customer Agent, Marketing Analytics available as separate paid add-ons)
Custom pricing for large-scale accounts and additional service products such as Customer Hub ($20/mo for up to 10,000 profiles), Helpdesk, Customer Agent, and Marketing Analytics
Klaviyo Specifications
Get a closer look at the technical specifications and system requirements for Klaviyo. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- live support
- training
Klaviyo Videos
Klaviyo Screenshots
Alternatives of Klaviyo
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Klaviyo Comparisons
Compare Klaviyo with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Klaviyo Reviews
Here's our unbiased review of Klaviyo. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.