What is MailerLite?

MailerLite is an email marketing and digital marketing platform designed for creators, small businesses, and online sellers. It provides a drag and drop email editor, visual automation builder, landing pages, websites, signup forms, and pop ups, all within one account. Users can also sell digital products, set up paid newsletter subscriptions, and offer appointment bookings. The platform integrates with e-commerce tools such as Shopify and WooCommerce, along with 100+ other apps, and connects to thousands more through Zapier. MailerLite is based in Vilnius, Lithuania, and serves creators and businesses worldwide.

The company offers a free plan for up to 250 subscribers with 2,500 monthly emails, and paid plans starting at 500 subscribers. Paid tiers add unlimited templates, AI writing assistance, dynamic content, multivariate testing, and higher automation and form limits. Support is provided through email and 24/7 live chat on paid plans, with no phone support. MailerLite has an iOS mobile app but no native Android app, and is rated 4.6 out of 5 on G2 based on over 1,100 reviews.

Key Features of MailerLite

Here are the powerful features that make MailerLite stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Drag-and-drop email editor with AI writing assistant
  • Visual automation builder with behavior-based triggers
  • Landing page and website builder
  • Signup forms and pop-ups (teaser, promotion, spin-the-wheel styles)
  • E-commerce integrations (Shopify, WooCommerce) with revenue tracking
  • Digital product sales and paid newsletter subscriptions
  • Appointment booking (1:1 and group calls)
  • A/B and multivariate testing (subject lines, send times, sender names)
  • Subscriber segmentation and dynamic content blocks
  • Real-time analytics and reporting dashboards

MailerLite Pricing

Here are the pricing plans for MailerLite. Choose the plan that best fits your requirements and budget.

Free

Free

Up to 250 subscribers, 2,500 monthly emails, 2 user seats

Email campaigns, basic automations (up to 3), 1 website, 1 landing page, 3 signup forms, drag-and-drop editor, 100+ integrations, A/B testing

Comfort

$12/month

Starting at 500 subscribers (price scales with list size)

3 user seats, unlimited templates, 50 active automations, 10 websites/landing pages, 5 digital products, AI writing assistant, dynamic emails, multivariate testing, logo removal

Power

$25/month

Starting at 500 subscribers (price scales with list size)

Unlimited user seats, unlimited campaigns, automations, landing pages, websites, and digital products; multiple automation triggers; 24/7 live chat and email support; dedicated IP available

Enterprise

Custom

Over 200,000 subscribers

Custom sending volume, unlimited user seats, priority support, dedicated success manager, onboarding consultation and training, deliverability support

MailerLite Specifications

Get a closer look at the technical specifications and system requirements for MailerLite. Find out if it's compatible with your operating system and other software.

Software Tagline :
Email marketing, automation, and website tools built to keep growing your audience simple.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
Available Support :
  • email
  • live support
Integrations :
100+ native integrations including Shopify, WooCommerce, WordPress, Stripe, Squarespace, ChatGPT, Wix, Lovable, and MailerCheck, plus 5,000+ additional apps via Zapier, across categories such as e-commerce, CRM, payments, forms, and website builders.
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

MailerLite Videos

MailerLite Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as MailerLite. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

MailerLite Comparisons

Compare MailerLite with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall MailerLite Reviews

Here's our unbiased review of MailerLite. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

0/5

Based on 0 Reviews

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MailerLite Pros and Cons

MailerLite FAQs

Yes. The Free plan supports up to 250 active subscribers and 2,500 monthly emails, with 2 user seats. It includes email campaigns, basic automations, 1 website, 1 landing page, and 3 signup forms, though these feature limits are being phased in through August 13, 2026.

Paid plans start at 500 subscribers. The Comfort plan starts at $12/month and the Power plan starts at $25/month (billed monthly, lowest subscriber tier). Pricing scales up with subscriber count, and annual billing saves 10%. Enterprise pricing is custom for accounts over 200,000 subscribers.

Comfort includes 3 user seats, 50 active automations, 10 websites and landing pages, and 5 digital products. Power removes most caps, offering unlimited user seats, automations, campaigns, landing pages, websites, and digital products, plus 24/7 live chat support and multiple automation triggers.

MailerLite offers an iOS app called MailerLite Manager for managing campaigns and subscribers on the go. There is currently no native Android app.

MailerLite offers native integrations across categories like e-commerce, CRM, payments, forms, and website builders, including Shopify, WooCommerce, WordPress, Stripe, and Squarespace. It also connects to over 5,000 additional apps through Zapier.

No. MailerLite provides support through email and 24/7 live chat on paid plans. Phone support is not offered.