Adobe Campaign
VerifiedEnterprise cross-channel campaign orchestration and marketing workflow automation.
See all screenshots - Deployment Cloud Based, On Premises, Hybrid
- Starting price Custom (contact sales)
- Free trial Not offered
- Best for Enterprises
What is Adobe Campaign?
Adobe Campaign is an enterprise cross-channel marketing platform that unifies online and offline customer data into a single profile, then uses that profile to orchestrate email, SMS, push notification, direct mail, in-app, and social campaigns. It includes an AI assistant for content generation and send-time optimization, plus a workflow canvas for building segmented, multi-wave campaigns, and it integrates natively with Adobe Experience Platform, Journey Optimizer, Experience Manager, and Workfront.
Adobe does not publish list prices for Adobe Campaign. It is sold through two Managed Cloud service tiers, Advanced and Enterprise, which differ mainly in onboarding, monitoring, and review cadence, and pricing is quoted after a consultation. Adobe Inc. is headquartered in San Jose, California.
Key Features of Adobe Campaign
Adobe Campaign lists 10 documented features, including Cross-channel campaign orchestration across email, SMS, push, direct mail, in-app, and social, Unified customer profiles built from online and offline data and Advanced audience segmentation and insights. The list below covers what the product does rather than how it is marketed.
- Cross-channel campaign orchestration across email, SMS, push, direct mail, in-app, and social
- Unified customer profiles built from online and offline data
- Advanced audience segmentation and insights
- AI Assistant for content generation and step-by-step product guidance
- AI-driven send-time optimization
- Redesigned workflow canvas for building audiences and journeys
- WYSIWYG message designer with generative AI for HTML email
- Native integration with Adobe Experience Platform, Journey Optimizer, Experience Manager, and Workfront
- Role-based access, encryption, GDPR/CCPA compliance, and single sign-on
- Real-time dashboards and attribution reporting
Adobe Campaign Pricing
Adobe Campaign lists 2 plans without published figures. Pricing is quoted on request.
Advanced
Custom (contact sales)
Not publicly disclosed
Managed Cloud tier for enterprises streamlining operations.
Enterprise
Custom (contact sales)
Not publicly disclosed
Managed Cloud tier for large enterprises with complex or regulatory needs.
Adobe Campaign Specifications
Adobe Campaign is available on web app. It offers an API.
- Deployment
- Cloud Based
- On Premises
- Hybrid
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Adobe Experience Manager, Adobe Journey Optimizer, Adobe Workfront, Adobe Experience Platform, Adobe Real-Time CDP
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- business.adobe.com
Adobe Campaign Screenshots
Adobe Campaign Comparisons
Side by side comparisons of Adobe Campaign against 3 other Campaign Management Software options listed here.
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