What is MoEngage?
MoEngage is an agentic customer engagement platform headquartered in San Francisco, California, and founded in 2014. It helps marketing and product teams analyze customer behavior and run cross-channel campaigns across email, mobile push, SMS, WhatsApp, and in-app messaging, with its Merlin AI assisting with content, timing, and decisioning. The platform is used by more than 1,350 consumer brands worldwide.
MoEngage does not publish specific prices. It is sold on two plans, Growth and Enterprise, both quoted after a sales conversation and billed under a minimum one-year commitment. Pricing is based on Monthly Tracked Users, meaning unique end-user profiles active in a given month, plus any add-on channels or features chosen.
Key Features of MoEngage
Here are the powerful features that make MoEngage stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Cross-channel campaign orchestration across email, push, SMS, in-app, and WhatsApp
- Merlin AI for content and campaign decisioning
- Behavior-based customer segmentation
- Website and app personalization
- Real-time transactional alerts (MoEngage Inform)
- Customer journey and product analytics
- A/B testing
- Content Cards for personalized in-app feeds
- Real-time data export APIs to warehouses and BI tools
MoEngage Pricing
Here are the pricing plans for MoEngage. Choose the plan that best fits your requirements and budget.
Growth
Custom (contact sales)
Priced by Monthly Tracked Users (MTUs)
Cross-channel messaging, behavior-based personalization, AI optimization
Enterprise
Custom (contact sales)
Priced by Monthly Tracked Users (MTUs)
Adds product catalog sync, advanced access controls, compliance features
MoEngage Specifications
Get a closer look at the technical specifications and system requirements for MoEngage. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- smes
- enterprises
- training
- tickets
- live support
MoEngage Videos
Alternatives of MoEngage
AlternativesExplore alternative software options that can fulfill similar requirements as MoEngage. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Cloud based marketing automation for email, mobile, advertising, and multi-channel customer journeys.
Full-stack customer engagement and retention platform for omnichannel marketing automation
Enterprise cross-channel campaign orchestration and marketing workflow automation.
MoEngage Comparisons
Compare MoEngage with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall MoEngage Reviews
Here's our unbiased review of MoEngage. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.