MoEngage
VerifiedAgentic customer engagement platform for cross-channel marketing at scale.
See all screenshots - Deployment Cloud Based
- Starting price Custom (contact sales)
- Free trial Not offered
- Best for SMEs, Enterprises
What is MoEngage?
MoEngage is an agentic customer engagement platform headquartered in San Francisco, California, and founded in 2014. It helps marketing and product teams analyze customer behavior and run cross-channel campaigns across email, mobile push, SMS, WhatsApp, and in-app messaging, with its Merlin AI assisting with content, timing, and decisioning. The platform is used by more than 1,350 consumer brands worldwide.
MoEngage does not publish specific prices. It is sold on two plans, Growth and Enterprise, both quoted after a sales conversation and billed under a minimum one-year commitment. Pricing is based on Monthly Tracked Users, meaning unique end-user profiles active in a given month, plus any add-on channels or features chosen.
Key Features of MoEngage
MoEngage lists 9 documented features, including Cross-channel campaign orchestration across email, push, SMS, in-app, and WhatsApp, Merlin AI for content and campaign decisioning and Behavior-based customer segmentation. The list below covers what the product does rather than how it is marketed.
- Cross-channel campaign orchestration across email, push, SMS, in-app, and WhatsApp
- Merlin AI for content and campaign decisioning
- Behavior-based customer segmentation
- Website and app personalization
- Real-time transactional alerts (MoEngage Inform)
- Customer journey and product analytics
- A/B testing
- Content Cards for personalized in-app feeds
- Real-time data export APIs to warehouses and BI tools
MoEngage Pricing
MoEngage lists 2 plans without published figures. Pricing is quoted on request.
Growth
Custom (contact sales)
Priced by Monthly Tracked Users (MTUs)
Cross-channel messaging, behavior-based personalization, AI optimization
Enterprise
Custom (contact sales)
Priced by Monthly Tracked Users (MTUs)
Adds product catalog sync, advanced access controls, compliance features
MoEngage Specifications
MoEngage is available on web app. It offers an API.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- SMEs
- Enterprises
- Support
- Training
- Tickets
- Live Support
- Integrations
- Shopify, Salesforce Marketing Cloud, Twilio, Segment, Branch, SendGrid, Amazon SES, Storyly, AB Tasty
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- moengage.com
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