Salesforce Marketing Cloud
VerifiedCloud based marketing automation for email, mobile, advertising, and multi-channel customer journeys.
See all screenshots - Deployment Cloud Based
- Starting price $25/user/month
- Free trial Available
- Best for SMEs, Enterprises
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a cloud based marketing platform built on the Salesforce CRM. It includes tools for email marketing, customer journey automation, mobile messaging (SMS, push, WhatsApp), advertising, and web personalization, all connected to shared customer data from Sales, Service, and Commerce Cloud. Marketers use Journey Builder to design multi channel campaigns and Email Studio to create and test email content, with AI features from Agentforce assisting with campaign creation and optimization.
The product is sold through several editions, including Marketing Cloud Next Growth and Advanced, priced per organization per month and billed annually, plus a lower cost Starter Suite billed per user. Additional modules such as Personalization, Marketing Intelligence, and Loyalty Management are priced separately. It is aimed at small businesses through large enterprises that already use or plan to adopt the Salesforce platform.
Key Features of Salesforce Marketing Cloud
Salesforce Marketing Cloud lists 10 documented features, including Journey Builder for multi-channel customer journey automation, Email Studio for creating, personalizing, and A/B testing email campaigns and Mobile Studio for SMS, push notifications, and WhatsApp messaging. The list below covers what the product does rather than how it is marketed.
- Journey Builder for multi-channel customer journey automation
- Email Studio for creating, personalizing, and A/B testing email campaigns
- Mobile Studio for SMS, push notifications, and WhatsApp messaging
- Advertising Studio for syncing audiences to ad platforms
- Content Builder and Contact Builder for shared content and audience data
- Agentforce AI-assisted campaign creation and optimization
- Salesforce Personalization for web, mobile app, and email personalization (add-on)
- Marketing Intelligence analytics and reporting (add-on)
- Loyalty Management for loyalty program creation (add-on)
- Native integration with Salesforce Sales Cloud, Service Cloud, and Slack
Salesforce Marketing Cloud Pricing
Salesforce Marketing Cloud lists 3 plans. One carries a published figure, at $25; the rest are quoted on request.
Salesforce Starter
$25/user/month
Per user
Entry level CRM suite bundling marketing, sales, service, and commerce.
Marketing Cloud Next Growth Edition
$1,500/org/month
Per organization
Billed annually. Includes Agentforce campaign creation, multi-channel journeys.
Marketing Cloud Next Advanced Edition
$3,250/org/month
Per organization
Billed annually. Adds path experimentation and two-way SMS/WhatsApp conversations.
Salesforce Marketing Cloud Specifications
Salesforce Marketing Cloud is available on web app and has iOS and Android apps. It offers an API and has a free trial.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- SMEs
- Enterprises
- Support
- Phone
- Tickets
- Training
- Live Support
- Integrations
- Salesforce Sales Cloud, Service Cloud, Slack, Google Ads, Meta ads, thousands of third-party apps via Salesforce AppExchange
- Public API
- Yes
- Free trial
- Yes
- Free plan
- No
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- salesforce.com
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