Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a cloud based marketing platform built on the Salesforce CRM. It includes tools for email marketing, customer journey automation, mobile messaging (SMS, push, WhatsApp), advertising, and web personalization, all connected to shared customer data from Sales, Service, and Commerce Cloud. Marketers use Journey Builder to design multi channel campaigns and Email Studio to create and test email content, with AI features from Agentforce assisting with campaign creation and optimization.
The product is sold through several editions, including Marketing Cloud Next Growth and Advanced, priced per organization per month and billed annually, plus a lower cost Starter Suite billed per user. Additional modules such as Personalization, Marketing Intelligence, and Loyalty Management are priced separately. It is aimed at small businesses through large enterprises that already use or plan to adopt the Salesforce platform.
Key Features of Salesforce Marketing Cloud
Here are the powerful features that make Salesforce Marketing Cloud stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Journey Builder for multi-channel customer journey automation
- Email Studio for creating, personalizing, and A/B testing email campaigns
- Mobile Studio for SMS, push notifications, and WhatsApp messaging
- Advertising Studio for syncing audiences to ad platforms
- Content Builder and Contact Builder for shared content and audience data
- Agentforce AI-assisted campaign creation and optimization
- Salesforce Personalization for web, mobile app, and email personalization (add-on)
- Marketing Intelligence analytics and reporting (add-on)
- Loyalty Management for loyalty program creation (add-on)
- Native integration with Salesforce Sales Cloud, Service Cloud, and Slack
Salesforce Marketing Cloud Pricing
Here are the pricing plans for Salesforce Marketing Cloud. Choose the plan that best fits your requirements and budget.
Salesforce Starter
$25/user/month
Per user
Entry level CRM suite bundling marketing, sales, service, and commerce.
Marketing Cloud Next Growth Edition
$1,500/org/month
Per organization
Billed annually. Includes Agentforce campaign creation, multi-channel journeys.
Marketing Cloud Next Advanced Edition
$3,250/org/month
Per organization
Billed annually. Adds path experimentation and two-way SMS/WhatsApp conversations.
Salesforce Marketing Cloud Specifications
Get a closer look at the technical specifications and system requirements for Salesforce Marketing Cloud. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- smes
- enterprises
- phone
- tickets
- training
- live support
Salesforce Marketing Cloud Videos
Salesforce Marketing Cloud Screenshots
Alternatives of Salesforce Marketing Cloud
AlternativesExplore alternative software options that can fulfill similar requirements as Salesforce Marketing Cloud. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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Salesforce Marketing Cloud Comparisons
Compare Salesforce Marketing Cloud with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Salesforce Marketing Cloud Reviews
Here's our unbiased review of Salesforce Marketing Cloud. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.