Stape

Stape provides hosting and tooling for server-side tracking, running server-side Google Tag Manager containers on managed infrastructure with a global content delivery network, custom loader, anonymiser, conversion API integrations and monitoring, priced by monthly request volume.

Solving the hosting rather than the tagging is the specific thing Stape does, and it exists because server-side Google Tag Manager is free software that needs a server. Standing that up on cloud infrastructure, scaling it and keeping it running is a job most marketing teams cannot do and most engineering teams will not prioritise.

Request-based pricing is the right meter for this workload and it also sets the trap, because requests scale with traffic and with how many tags fire per page view, so a busy site that adds several conversion integrations can move up two tiers without changing anything a marketer would recognise as a decision.

The custom loader and anonymiser features address tracking prevention directly, which is worth understanding before adopting: they exist because browsers and blockers are actively restricting the collection this category depends on. Plans run from free to 167 dollars a month. Alongside the core engine, Stape covers setup assistant, monitoring and request scheduling, file proxy and IP blocking on higher tiers and email and chat support, which is the practical surface a team works with day to day.