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CleverTap

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All-in-one customer engagement and retention platform for personalized push, email, SMS, and in-app messaging

Campaign Management Software Marketing Automation Software Push Notifications Software
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  • Deployment Cloud Based
  • Starting price $75/month
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is CleverTap?

CleverTap is a customer engagement and retention platform that helps B2C brands analyze user behavior and send personalized, contextual messages across channels. It combines real-time analytics, audience segmentation, and omnichannel campaign orchestration covering push notifications, in-app messages, email, SMS, and WhatsApp, letting marketing and product teams build automated user journeys triggered by behavior or lifecycle stage.

The platform includes Clever.AI, which analyzes real-time data to predict churn risk and conversion potential and to help optimize campaign timing and content. CleverTap integrates with mobile and web apps via native Android, iOS, and web SDKs plus server-side APIs, and connects to tools like Shopify, Segment, and Zapier. It is used by brands such as Domino's, Puma, and AirAsia to increase customer lifetime value.

Key Features of CleverTap

CleverTap lists 10 documented features, including Omnichannel campaign orchestration (push, in-app, email, SMS, WhatsApp), Real-time analytics and user behavior tracking and Behavioral and demographic audience segmentation. The list below covers what the product does rather than how it is marketed.

  • Omnichannel campaign orchestration (push, in-app, email, SMS, WhatsApp)
  • Real-time analytics and user behavior tracking
  • Behavioral and demographic audience segmentation
  • Clever.AI predictive intelligence for churn and conversion
  • Automated user journeys and lifecycle marketing
  • A/B testing and campaign optimization
  • Native mobile SDKs (Android, iOS) and web SDK
  • Funnel and retention analysis
  • RFM-based automated segmentation (Advanced/Cutting Edge tiers)
  • Native Shopify integration plus Segment and Zapier connectivity

CleverTap Pricing

CleverTap lists 3 plans. One carries a published figure, at $75; the rest are quoted on request.

Essentials

$75/month

Up to 5,000 MAU (scales to 100,000+ MAU)

Request pricing

Pay-as-you-grow plan with omnichannel campaigns, segmentation, and A/B testing; monthly billing with no annual commitment; paid add-ons available at 10-20% of base plan cost

Advanced

Custom

Custom MAU-based

Request pricing

Adds hyper-personalization, automated RFM segmentation, advanced analytics, and premium engagement channels (Facebook, Google Ads); pricing available on request

Cutting Edge

Custom

Custom MAU-based

Request pricing

Adds IntelliNODE AI campaign optimization, predictive segmentation, real-time product recommendations, and Lifecycle Optimizer; pricing available on request

CleverTap Specifications

CleverTap is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Tickets
  • Training
Integrations
Native SDKs for Android, iOS, and web; native Shopify plugin; Segment (Twilio) for data enrichment; Zapier for 8,000+ app connections including Salesforce and Google Analytics 4; also supports SendGrid, Twilio, Google Ads, Mailchimp, Amazon SES, Adobe Commerce, WooCommerce, Adjust, and Branch
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
clevertap.com

CleverTap Videos

CleverTap Screenshots

CleverTap screenshot 1

CleverTap Comparisons

Side by side comparisons of CleverTap against 3 other Campaign Management Software options listed here.

CleverTap
Emarsys (SAP)
VS
CleverTap
HCL Unica
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CleverTap
HubSpot Marketing
VS

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CleverTap FAQs

No, CleverTap does not offer a permanent free plan, but it does offer a free trial and a free demo account populated with sample data to explore the platform.

CleverTap's Essentials plan starts at $75/month for up to 5,000 monthly active users (MAU) on a pay-as-you-grow model with monthly billing. Higher-tier Advanced and Cutting Edge plans use custom pricing based on business needs.

CleverTap provides SDKs for Android and iOS mobile apps as well as web, plus server-side APIs, so it can be integrated into mobile apps and websites for tracking events and engaging users.

Yes, CleverTap offers server-side APIs and developer SDKs (Android, iOS, web) that let teams track events, enrich user profiles, and trigger messaging campaigns programmatically.

Clever.AI is CleverTap's AI layer that analyzes real-time user data to predict behaviors like churn or conversion likelihood and helps automate personalized campaign decisions.

Yes, CleverTap offers a startup-focused Essentials plan and a Growth Cohort program that gives eligible startups free access to the Essentials plan (up to 100K MAU) and add-ons for 12 months.