CleverTap
What is CleverTap?
CleverTap is a customer engagement and retention platform that helps B2C brands analyze user behavior and send personalized, contextual messages across channels. It combines real-time analytics, audience segmentation, and omnichannel campaign orchestration covering push notifications, in-app messages, email, SMS, and WhatsApp, letting marketing and product teams build automated user journeys triggered by behavior or lifecycle stage.
The platform includes Clever.AI, which analyzes real-time data to predict churn risk and conversion potential and to help optimize campaign timing and content. CleverTap integrates with mobile and web apps via native Android, iOS, and web SDKs plus server-side APIs, and connects to tools like Shopify, Segment, and Zapier. It is used by brands such as Domino's, Puma, and AirAsia to increase customer lifetime value.
Key Features of CleverTap
Here are the powerful features that make CleverTap stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Omnichannel campaign orchestration (push, in-app, email, SMS, WhatsApp)
- Real-time analytics and user behavior tracking
- Behavioral and demographic audience segmentation
- Clever.AI predictive intelligence for churn and conversion
- Automated user journeys and lifecycle marketing
- A/B testing and campaign optimization
- Native mobile SDKs (Android, iOS) and web SDK
- Funnel and retention analysis
- RFM-based automated segmentation (Advanced/Cutting Edge tiers)
- Native Shopify integration plus Segment and Zapier connectivity
CleverTap Pricing
Here are the pricing plans for CleverTap. Choose the plan that best fits your requirements and budget.
Essentials
$75/month
Up to 5,000 MAU (scales to 100,000+ MAU)
Pay-as-you-grow plan with omnichannel campaigns, segmentation, and A/B testing; monthly billing with no annual commitment; paid add-ons available at 10-20% of base plan cost
Advanced
Custom
Custom MAU-based
Adds hyper-personalization, automated RFM segmentation, advanced analytics, and premium engagement channels (Facebook, Google Ads); pricing available on request
Cutting Edge
Custom
Custom MAU-based
Adds IntelliNODE AI campaign optimization, predictive segmentation, real-time product recommendations, and Lifecycle Optimizer; pricing available on request
CleverTap Specifications
Get a closer look at the technical specifications and system requirements for CleverTap. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- phone
- live support
- tickets
- training
CleverTap Videos
CleverTap Screenshots
Alternatives of CleverTap
AlternativesExplore alternative software options that can fulfill similar requirements as CleverTap. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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CleverTap Comparisons
Compare CleverTap with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall CleverTap Reviews
Here's our unbiased review of CleverTap. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.