Rival IQ

Rival IQ is a competitive social media analytics platform for digital marketers, tracking a defined set of competitor and peer accounts across networks, with benchmarking, post analysis, hashtag analytics, social listening, influencer tracking and scheduled reporting.

Pricing by tracked companies rather than by user or by post volume is the design decision that reveals what the product is for. Rival IQ is not a publishing tool that happens to report; it is built to answer how your accounts perform against a named set of rivals, and the number of rivals is the thing that scales the cost.

Benchmark reports are the reason the name is familiar to marketers who have never bought it, since Rival IQ publishes industry engagement benchmarks that circulate widely, and those numbers come from the same data the paid product analyses.

Historical depth is the difference between the tiers and it is worth reading before choosing, because the entry plan holds six months of history while the top tier holds twenty four, and a year-over-year comparison is impossible on six months no matter how good the charts are. Plans run from 239 dollars a month. Alongside the core engine, Rival IQ covers head to head comparison reports, google Data Studio connector, published industry benchmark research and additional companies and users as add-ons, which is the practical surface a team works with day to day.