What is Brandwatch?

Brandwatch is a consumer intelligence and social media management suite, part of Cision, that combines social listening across more than 100 million sources with publishing tools, a unified engagement inbox, and influencer marketing capabilities. The platform offers customizable analytics dashboards, competitive benchmarking, and crisis and trend detection, and is used by market researchers, social media teams, and PR professionals at large brands and agencies. The company is headquartered in London, United Kingdom.

Brandwatch does not publish self-serve pricing online. Plans are quoted individually by its sales team based on the modules, data volume, and seats a customer needs, spanning standard to enterprise tiers. There is no self-serve free plan, and prospective customers request a live demo rather than a free trial. Mobile apps for engagement and publishing are available on iOS and Android.

Key Features of Brandwatch

Here are the powerful features that make Brandwatch stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Social listening across 100 million+ online and social sources
  • Consumer intelligence and market research analytics
  • Content calendar with publishing and approval workflows
  • Unified engagement inbox for community management and customer support
  • Influencer marketing and campaign management tools
  • Customizable dashboards with exportable reports
  • Competitive benchmarking with years of historical data
  • Image and logo recognition (Image Insights)
  • Crisis and trend detection and alerts
  • Developer API access

Brandwatch Pricing

Here are the pricing plans for Brandwatch. Choose the plan that best fits your requirements and budget.

Standard

Contact sales

Not publicly disclosed

Entry-level tier of Brandwatch’s Consumer Intelligence, Social Media Management or Influencer Marketing suites

Enterprise

Contact sales

Not publicly disclosed

Custom-scoped plan for large organizations with expanded data volume, seats and premium support

Brandwatch Specifications

Get a closer look at the technical specifications and system requirements for Brandwatch. Find out if it's compatible with your operating system and other software.

Software Tagline :
AI-powered consumer intelligence, social listening and social media management suite for enterprises
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
en
Target Audience :
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Salesforce Sales Cloud, Salesforce Service Cloud, HubSpot, ServiceNow, Zendesk, Shopify, Google Drive, OneDrive, Dropbox, Box, Bitly, Bynder
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Brandwatch Videos

Brandwatch Screenshots

Alternatives

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Brandwatch Comparisons

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Overall Brandwatch Reviews

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Brandwatch Pros and Cons

Brandwatch FAQs

Brandwatch does not publish fixed pricing. Plans span standard to enterprise tiers and are quoted individually by the sales team.

No self-serve free trial is offered; prospective customers can request a live demo instead.

Brandwatch monitors more than 100 million online and social media sources for its social listening and consumer intelligence tools.

Yes, Brandwatch provides a developer API with token-based authentication.

Yes, Brandwatch offers Hub, Engage and Quick Publish mobile apps for iOS and Android.

Brandwatch offers three solutions: Consumer Intelligence, Social Media Management, and Influencer Marketing.