What is Leadfeeder?

Leadfeeder identifies the companies visiting your website, showing which pages they viewed and how to reach them, turning anonymous B2B traffic into sales leads. The product began in Helsinki, Finland, and in 2022 it merged with Germany's Echobot to form Dealfront. In March 2026 the combined company rebranded again, this time back to the Leadfeeder name, and the core visitor identification tool is now called Web Visitors inside the Leadfeeder platform.

The tracker matches visitor IP addresses to a company database, then enriches each match with firmographic data, contacts, and intent signals. Teams can filter and score visitors, get real time alerts, sync data to a CRM, build lookalike audiences, and run B2B display campaigns. Plans range from a free forever tier to paid tiers with higher monthly company identification limits and automation credits.

Key Features of Leadfeeder

Here are the powerful features that make Leadfeeder stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Company-level website visitor identification via IP-to-company matching
  • Real-time alerts when target accounts visit the site
  • Native CRM sync with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365
  • Audience building with 100+ filters for account-based targeting
  • B2B display ad campaigns aimed at identified companies
  • Contact and lead list enrichment with verified emails and phone numbers
  • AI-driven lead scoring and prioritization (Leadfeeder AI)
  • No-code workflow automations
  • Public API and MCP server for connecting visitor data to CRMs and AI assistants

Leadfeeder Pricing

Here are the pricing plans for Leadfeeder. Choose the plan that best fits your requirements and budget.

Lite

€ Free

100 companies identified per month, 7-day visit history

Free forever, unlimited user seats, no credit card required

Discover

€ €79/month billed annually (€113/month billed monthly)

50 companies identified/month, 50 credits/month

Company identification, real-time alerts, CRM syncing, basic outreach automation; aimed at solo marketers

Activate

€ €369/month billed annually (€527/month billed monthly)

1,000 companies identified/month, 200 credits/month

Most popular plan; adds verified contact enrichment, intent-signal filtering, B2B display campaigns, CRM automations, and AI-powered prospect lists

Scale

€ €599/month, billed annually

2,000 companies identified/month, 1,000 credits/month

Adds unlimited data exports, automatic CRM enrichment, and a dedicated Customer Success Manager

Enterprise

€ Custom, contact sales

Beyond Scale plan limits

Custom company-identification and credit volume for large revenue teams, sold via a demo request

Leadfeeder Specifications

Get a closer look at the technical specifications and system requirements for Leadfeeder. Find out if it's compatible with your operating system and other software.

Software Tagline :
Identifies the companies visiting your website and turns anonymous traffic into B2B sales leads.
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • tickets
  • training
Integrations :
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Google Ads, Zapier
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
No
Free Plan Available :
Yes
Customization Available :
Yes

Leadfeeder Videos

Leadfeeder Screenshots

Alternatives

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Leadfeeder Comparisons

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Overall Leadfeeder Reviews

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Leadfeeder Pros and Cons

Leadfeeder FAQs

Yes. Leadfeeder merged with the German company Echobot in 2022 and the combined business rebranded as Dealfront in 2023. On March 24, 2026, the company rebranded again, back to the Leadfeeder name, and the website-visitor-identification tool is now called Web Visitors inside the Leadfeeder platform. Existing customer pricing, plans, and logins carried over unchanged.

A first-party tracking script installed on your website reads each visitor's IP address and matches it against a database of company IP ranges, then enriches the match with firmographic details such as company name, industry, and size. By default it identifies the visiting company, not the individual person.

Yes. Leadfeeder processes company-level data under the legitimate interest basis of GDPR Article 6(1)(f) and automatically puts a Data Processing Agreement in place between the customer and Leadfeeder. It does not rely on third-party cookies or build cross-site device fingerprints.

Yes, the Lite plan is free forever and identifies up to 100 companies per month with 7 days of visit history and unlimited user seats, with no credit card required.

Leadfeeder has native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365, plus additional tools through Zapier.

Credits are usage units consumed for enrichment and activation actions, such as pushing a company to a CRM, enriching a contact's email or phone number, or running a campaign. They are separate from the monthly company-identification limit and the allowance varies by plan.