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ZoomInfo

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AI-powered go-to-market platform with B2B contact data, intent signals, and sales automation.

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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is ZoomInfo?

ZoomInfo is a go-to-market platform that gives sales, marketing, and recruiting teams access to business contact data, company profiles, and buying signals. Founded in 2007 and headquartered in Vancouver, Washington, it reports a database of hundreds of millions of contacts and companies built from public records, a contributory network, and ongoing verification. The platform spans product lines including SalesOS, MarketingOS, TalentOS, and OperationsOS, plus an AI layer called Copilot.

Teams use ZoomInfo to build prospect lists, track intent signals such as hiring changes and executive moves, enrich CRM records, and automate outreach through integrations with Salesforce, HubSpot, Outreach, and Salesloft. Pricing is quote based rather than published, with contracts typically billed annually, though a free ZoomInfo Lite tier offers limited monthly credits for smaller-scale use.

Key Features of ZoomInfo

ZoomInfo lists 10 documented features, including Searchable B2B contact and company database with verified emails and direct-dial phone numbers, Buyer intent data that tracks research activity and in-market buying signals and ZoomInfo Copilot AI assistant for account prioritization and deal insights. The list below covers what the product does rather than how it is marketed.

  • Searchable B2B contact and company database with verified emails and direct-dial phone numbers
  • Buyer intent data that tracks research activity and in-market buying signals
  • ZoomInfo Copilot AI assistant for account prioritization and deal insights
  • WebSights website visitor tracking to identify anonymous companies browsing your site
  • CRM and marketing automation platform enrichment with deduplication and data cleansing
  • Org charts and company hierarchy mapping
  • Native integrations with Salesforce, HubSpot, Outreach, and Salesloft
  • Sales engagement and email automation tools within SalesOS
  • Chrome browser extension for prospecting on LinkedIn and company websites
  • Dedicated recruiting contact database through TalentOS

ZoomInfo Pricing

ZoomInfo lists 2 plans. One is free; the rest are quoted on request.

ZoomInfo Lite

Free

10 credits/month

Permanent free tier with limited email and direct-dial phone lookups, contact management, and a HubSpot integration.

SalesOS paid plans

Custom

Seats and data credits vary by contract

ZoomInfo does not publish set pricing; typically under a minimum 3-seat annual contract.

ZoomInfo Specifications

ZoomInfo is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, Marketo, Slack
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
zoominfo.com

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ZoomInfo FAQs

No. ZoomInfo's paid SalesOS plans are quoted individually based on seats, data credits, and modules selected.

Yes, ZoomInfo Lite is a permanent free tier that provides a small number of monthly credits.

ZoomInfo provides B2B contact and company data including verified emails, phone numbers, firmographics, and buying intent signals.

ZoomInfo integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Outreach, and Salesloft.

ZoomInfo offers a free trial for prospective customers who sign up with a business email.