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Instantly

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Cold email outreach platform with a 450M+ B2B lead database, AI sales agents, and built-in deliverability.

Lead Generation Software
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  • Deployment Cloud Based
  • Starting price $47/month
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Instantly?

Instantly is a cold email outreach and sales engagement platform used to plan, send, and manage large-scale email campaigns. It lets teams connect and warm up an unlimited number of sending mailboxes, build multi-step sequences, run A/Z tests, and track replies from a unified inbox, with deliverability safeguards like bounce protection built in.

Alongside sending, Instantly includes a B2B Lead Finder covering a database of more than 450 million verified contacts that can be filtered by job title, industry, company size, and intent signals, then exported straight into a campaign. The platform also bundles a lightweight CRM, website visitor identification, AI agents for reply handling and prospecting, and an API for custom integrations.

Key Features of Instantly

Instantly lists 9 documented features, including Unlimited sending email accounts with built-in email warmup and deliverability protection, Multi-step email sequences with A/Z testing and advanced scheduling and Unibox: a unified inbox to manage replies across all connected accounts and campaigns. The list below covers what the product does rather than how it is marketed.

  • Unlimited sending email accounts with built-in email warmup and deliverability protection
  • Multi-step email sequences with A/Z testing and advanced scheduling
  • Unibox: a unified inbox to manage replies across all connected accounts and campaigns
  • B2B Lead Finder with a database of 450M+ verified contacts, filterable by job title, industry, company size, and intent signals
  • Waterfall-style email enrichment and verification pulling from multiple data providers
  • AI Sales Agent and AI Reply Agent to help find prospects and auto-handle replies
  • Built-in lightweight CRM to track leads through the sales pipeline
  • Website Visitors tool to identify and enrich anonymous website traffic
  • API, webhooks, and native integrations with HubSpot, Salesforce, Pipedrive, Zapier and Make

Instantly Pricing

Instantly lists 6 plans. Five carry a published figure, from $47 to $358; the rest are quoted on request.

Growth (Outreach)

$47/month

1,000 uploaded contacts, 5,000 emails/month

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Outreach/sending plan. Unlimited email accounts and warmup, chat support. About $37.60/month if billed annually.

Hypergrowth (Outreach)

$97/month

25,000 uploaded contacts, 100,000 emails/month

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Outreach/sending plan. Unlimited email accounts and warmup, premium live support. About $77.60/month if billed annually.

Light Speed (Outreach)

$358/month

100,000 uploaded contacts, 500,000 emails/month

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Outreach/sending plan. Everything in Hypergrowth plus the SISR dedicated sending infrastructure system. About $286/month if billed annually.

Growth Credits (Leads)

$47/month

1,500 Instantly Credits/month

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B2B Lead Finder plan. Access to the 450M+ contact database with search filters, enrichment tools and AI/LLM access. About $37.60/month if billed annually.

Supersonic Credits (Leads)

$197/month

5,000+ Instantly Credits/month

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B2B Lead Finder mid tier; discounted rate available on annual billing.

Enterprise

Custom

500,000+ emails/month or 200,000+ credits/month

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Top tier for both product lines: private deliverability network, dedicated account manager. Requires a sales call.

Instantly Specifications

Instantly is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Live Support
  • Tickets
  • Training
Integrations
Zapier, Make, n8n, HubSpot, Salesforce, Pipedrive, Clay, Persana AI, OutboundSync, API and webhooks
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
Yes
Website
instantly.ai

Instantly Videos

Instantly Screenshots

Instantly screenshot 1

Instantly Comparisons

Side by side comparisons of Instantly against 3 other Lead Generation Software options listed here.

Instantly
Kaspr
VS
Instantly
Lead411
VS
Instantly
Leadfeeder
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Instantly Reviews

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Instantly FAQs

Yes. Every Outreach plan lets you connect and warm up as many sending email accounts as needed from any provider, with no extra per-inbox fee.

Both. Instantly's B2B Lead Finder (billed separately as Instantly Credits) gives access to a database of 450M+ verified contacts that can be filtered and exported straight into an outreach campaign.

You can upgrade to a higher Outreach tier at any time to raise your monthly uploaded-contact and email-sending limits.

Once a campaign is launched it runs on autopilot; the main ongoing task is keeping enough leads flowing into the campaign.

Separately. Instantly prices Outreach (sending), Instantly Credits (lead database), CRM and other add-ons as distinct subscriptions that can be combined based on need.

Yes. According to Instantly's help center, new users get a limited free trial covering a small allotment of uploaded contacts and emails on the Outreach side, plus a small allotment of trial Instantly Credits, before needing to choose a paid plan.