Freshmarketer
VerifiedMarketing automation and CRO suite with heatmaps, A/B testing, and journeys
See all screenshots - Deployment Cloud Based
- Starting price Free
- Free trial Available
- Best for Startups, SMEs, Agencies
What is Freshmarketer?
Freshmarketer is Freshworks' marketing automation and conversion rate optimization product, combining email campaigns, customer journeys, and segmentation with CRO tools like heatmaps, session replay, and A/B testing in one platform. It targets marketing teams that want to run multichannel campaigns and optimize on-site conversion without stitching together separate tools.
Freshmarketer offers a free plan covering 100 marketing contacts and 500 monthly email sends, with basic segmentation and web tracking. Paid plans start at $15 per month billed annually for 500 marketing contacts and add AI campaign assistance, transactional email, and advanced segmentation, with additional contacts, CRO usage, and AI agent sessions available as paid add-ons.
Key Features of Freshmarketer
Freshmarketer lists 9 documented features, including Multichannel marketing automation (email, SMS, WhatsApp), Heatmaps and session replay and A/B testing and split testing. The list below covers what the product does rather than how it is marketed.
- Multichannel marketing automation (email, SMS, WhatsApp)
- Heatmaps and session replay
- A/B testing and split testing
- Funnel and form analytics
- Behavior-based customer segmentation
- Automated customer journeys (cart abandonment, welcome flows)
- Landing page and form builder
- AI-powered campaign assistant
- CRM contact management integration
Freshmarketer Pricing
Freshmarketer lists 2 plans, starting free and running to $15.
Free
Free
100 marketing contacts, 500 email sends/month
Basic segmentation, web tracking and forms, social campaigns
Enterprise
$15/month (billed annually)
500 marketing contacts
Adds AI-powered campaign assistant, transactional email, advanced segmentation and webhooks
Freshmarketer Specifications
Freshmarketer is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Phone
- Live Support
- Tickets
- Integrations
- Freshsales, Freshdesk, Shopify, WordPress, Facebook, Instagram, Zapier, Google Analytics
- Public API
- Yes
- Free trial
- Yes
- Free plan
- Yes
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- freshworks.com
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