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Freshmarketer

Verified

Marketing automation and CRO suite with heatmaps, A/B testing, and journeys

Website Optimization Software
  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Startups, SMEs, Agencies

What is Freshmarketer?

Freshmarketer is Freshworks' marketing automation and conversion rate optimization product, combining email campaigns, customer journeys, and segmentation with CRO tools like heatmaps, session replay, and A/B testing in one platform. It targets marketing teams that want to run multichannel campaigns and optimize on-site conversion without stitching together separate tools.

Freshmarketer offers a free plan covering 100 marketing contacts and 500 monthly email sends, with basic segmentation and web tracking. Paid plans start at $15 per month billed annually for 500 marketing contacts and add AI campaign assistance, transactional email, and advanced segmentation, with additional contacts, CRO usage, and AI agent sessions available as paid add-ons.

Key Features of Freshmarketer

Freshmarketer lists 9 documented features, including Multichannel marketing automation (email, SMS, WhatsApp), Heatmaps and session replay and A/B testing and split testing. The list below covers what the product does rather than how it is marketed.

  • Multichannel marketing automation (email, SMS, WhatsApp)
  • Heatmaps and session replay
  • A/B testing and split testing
  • Funnel and form analytics
  • Behavior-based customer segmentation
  • Automated customer journeys (cart abandonment, welcome flows)
  • Landing page and form builder
  • AI-powered campaign assistant
  • CRM contact management integration

Freshmarketer Pricing

Freshmarketer lists 2 plans without published figures. Pricing is quoted on request.

Free

Free

100 marketing contacts, 500 email sends/month

Free Trial

Basic segmentation, web tracking and forms, social campaigns

Enterprise

$15/month (billed annually)

500 marketing contacts

Free Trial

Adds AI-powered campaign assistant, transactional email, advanced segmentation and webhooks

Freshmarketer Specifications

Freshmarketer is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Software Tagline :
Marketing automation and CRO suite with heatmaps, A/B testing, and journeys
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • phone
  • live support
  • tickets
Integrations :
Freshsales, Freshdesk, Shopify, WordPress, Facebook, Instagram, Zapier, Google Analytics
Product Url :
https://www.freshworks.com/marketing/
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Freshmarketer Videos

Freshmarketer Screenshots

Freshmarketer screenshot 1

Alternatives of Freshmarketer

Alternatives

Other Website Optimization Software products listed on SocialAtoZ, each with its own pricing and feature detail to compare against Freshmarketer.

SiteSpect

Server-side and client-side testing platform, now part of Monetate's Maestro suite

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Contentsquare

Experience analytics platform with session replay, heatmaps, and journey analysis

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Dynamic Yield

Enterprise personalization, recommendations and experimentation platform owned by Mastercard

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VWO

A/B testing and conversion rate optimization platform for digital experience teams

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Freshmarketer FAQs

Yes, the Free plan supports up to 100 marketing contacts and 500 email sends per month with basic segmentation and web tracking.

The paid plan starts at $15 per month billed annually for 500 marketing contacts, with additional contacts available as an add-on.

Yes, Freshmarketer combines marketing automation with CRO features such as heatmaps, session replay, funnel analysis, and A/B testing.

Yes, Freshmarketer offers a 21-day free trial with full access to CRM and marketing features.

Yes, paid plans support multichannel campaigns including WhatsApp and SMS in addition to email.