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D&B Hoovers

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Reach more decision makers the moment they're ready to buy.

Lead Generation Software
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  • Deployment Cloud Based
  • Starting price $49/month
  • Free trial Available
  • Best for SMEs, Enterprises

What is D&B Hoovers?

D&B Hoovers is a B2B sales intelligence and prospecting platform built by Dun & Bradstreet on its Data Cloud, a commercial database built over more than 180 years. It gives sales and marketing teams access to profiles for over 330 million companies and 500 million contacts, including more than 190 million decision makers and tens of millions of verified emails and direct-dial numbers, so reps can build targeted prospect lists instead of starting from scratch.

The platform adds advanced filters, Conceptual Search, and Website Content Search for prospects lacking a clean industry code, plus SmartLists that refresh automatically and flag trigger events like funding rounds or leadership changes. SmartSearch AI and SmartMail AI use generative AI to build lists and draft outreach, while Bombora-powered intent data highlights accounts already researching relevant topics. Connectors sync records into Salesforce, Microsoft Dynamics, and HubSpot.

Key Features of D&B Hoovers

D&B Hoovers lists 10 documented features, including Access to the D&B Data Cloud with 330M+ company profiles and 500M+ contacts, including 190M+ decision-makers, Advanced search with 130+ filters plus Conceptual Search and Website Content Search for companies without a clean industry code and Dynamic SmartLists that auto-refresh and surface trigger events such as funding rounds, expansions, and leadership changes. The list below covers what the product does rather than how it is marketed.

  • Access to the D&B Data Cloud with 330M+ company profiles and 500M+ contacts, including 190M+ decision-makers
  • Advanced search with 130+ filters plus Conceptual Search and Website Content Search for companies without a clean industry code
  • Dynamic SmartLists that auto-refresh and surface trigger events such as funding rounds, expansions, and leadership changes
  • SmartSearch AI for building prospect lists from natural-language queries
  • SmartMail AI for drafting tailored outreach emails
  • Bombora-powered buyer intent data to flag accounts researching relevant topics
  • Company intelligence reports including SWOT analysis and corporate family/linkage data
  • CRM connectors for Salesforce, Microsoft Dynamics 365, and HubSpot
  • D&B Hoovers Everywhere Chrome extension for prospecting while browsing
  • Bulk company list upload and matching of up to 1 million records using D-U-N-S Numbers

D&B Hoovers Pricing

D&B Hoovers lists 3 plans. Two carry a published figure, from $49 to $529; the rest are quoted on request.

Essentials Monthly

$49/month

150 company credits + 150 contact credits per month

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Self-serve small-business plan; first month free, cancel anytime

Essentials Annual

$529/year

1,800 company credits + 1,800 contact credits per year

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Annual self-serve small-business plan; auto-renews at then-current price

Enterprise

Custom

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Full D&B Hoovers platform for mid-market and enterprise sales teams; custom-quoted by D&B sales, not listed publicly

D&B Hoovers Specifications

D&B Hoovers is available on web app. It has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
Salesforce, Microsoft Dynamics 365, HubSpot
Public API
No
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
No
Website
dnb.com

D&B Hoovers Videos

D&B Hoovers Screenshots

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D&B Hoovers FAQs

Yes. D&B Hoovers offers a no-risk, no-obligation free trial that requires no credit card and no commitment, giving access to company search, contact data, and SmartLists so teams can evaluate the platform before buying.

D&B Hoovers Essentials, the self-serve small-business plan, costs $49 per month (150 company credits and 150 contact credits) or $529 per year (1,800 credits each). The full enterprise platform is sold on a custom-quote basis through D&B sales, with no public pricing listed.

It draws on the Dun & Bradstreet Data Cloud, covering more than 330 million company profiles and 500 million contacts, including over 190 million verified decision-makers and tens of millions of emails and direct-dial numbers.

D&B Hoovers connects with Salesforce, Microsoft Dynamics 365, and HubSpot, letting users export companies and contacts directly into their CRM as accounts, contacts, or leads.

D&B Hoovers itself is not sold with an API. Customers who need programmatic access to Dun & Bradstreet data typically use the separate D&B Direct+ API product.

D&B Hoovers offers SmartSearch AI for natural-language prospect discovery and SmartMail AI, which drafts prospecting emails, part of the generative-AI tools Dun & Bradstreet added to the platform in 2024.