AskNicely

AskNicely runs Net Promoter Score and customer satisfaction measurement programmes designed to keep a whole team informed rather than only a management dashboard, adding reputation management, feedback management, employee activation, integrations, NiceAI for generative insight and NiceAI Agents that handle manual customer experience work.

Employee activation as a named capability is the choice that distinguishes this product, and it identifies who it is actually for. Most feedback platforms deliver scores to an executive who reviews them monthly. AskNicely is built for service businesses where the score is produced by a specific person on a specific job, and it routes that feedback to them.

That difference matters because of how customer experience actually improves. A quarterly report telling a company its score fell does not change any individual behaviour, because nobody who interacts with customers can identify what they should do differently. Feedback delivered to the technician who did yesterday's job, while they remember it, is something they can act on. The industry focus on field service trades makes this concrete.

Making rewards core to the process is the logical extension. If the score is attributable to individuals, it can be tied to recognition, which is the mechanism that changes behaviour in frontline workforces where reports do not.

Reputation management addresses the commercial reality that a satisfied customer is worth more if the satisfaction becomes a public review. Turning the review request and approval process into something automatic captures value that is otherwise lost, since customers rarely leave reviews unprompted.

NiceAI Agents handle data analysis, review growth and action, which is where AI applies well in this category: reading thousands of open-text responses and identifying themes is genuinely beyond a human team.

Pricing is published with support included, and single sign-on is available as an add-on for $1,500.