Best Social CRM Software

Zoho Desk is a cloud-based help desk and ticketing platform from Zoho Corporation that unifies email, phone, chat, social media, and web form support into a single omnichannel inbox. It offers a free plan for up to three agents, plus Express, Standard, Professional, and Enterprise paid tiers that progressively add live chat, telephony, its Zia AI assistant, blueprints, and multi-brand help centers.

Teams use Zoho Desk for automated ticket assignment, SLA-based escalation, custom reports, and a self-service knowledge base, and it integrates closely with other Zoho apps such as CRM and SalesIQ as well as third-party tools. A 15-day free trial requires no credit card, and annual billing offers savings of up to 34 percent over monthly pricing.

Khoros is an enterprise customer engagement platform combining social media management, social listening, unified customer care, and online community software, historically used by large, complex brands to manage conversations at scale. The company's website now redirects to khoros.ai and its footer identifies it as "Powered by IgniteTech," indicating Khoros operates under new ownership following a change in corporate structure.

Khoros does not publish pricing; its modules for care, communities, and social/marketing are quoted individually based on seats, message volume, and community size, typically requiring a sales conversation rather than a self-serve signup. The platform includes AI-assisted tagging, sentiment analysis, and workflow routing aimed at agencies and enterprise support and marketing teams.

Meltwater is a media intelligence and social listening platform that monitors news, social media, podcasts, and broadcast content across more than 240 languages, helping marketing and communications teams track brand mentions, competitors, and emerging conversations. It offers Starter, Pro, Enterprise, and Agency tiers, but does not publish fixed prices; every contract is custom quoted based on sources monitored, regions, data volume, and number of users.

The platform uses AI to summarize coverage, detect sentiment shifts and potential crises, and surface prioritized insights instead of raw mentions. Meltwater does not offer a self-serve free trial, but prospective customers can request a guided demo. Most agreements run on annual contracts with a minimum 12-month term.

Zendesk is a customer service platform providing ticketing, messaging, live chat, and AI-powered support tools used by businesses of many sizes. Its Support Team plan focuses on email ticketing, while the Suite Team, Suite Professional, and Suite Enterprise plans add omnichannel routing, a knowledge base, app building, and increasingly advanced AI agents and automation as pricing rises per agent per month.

Add-ons like Copilot, workforce engagement tools, and a contact center module are billed separately from the core seat price. Zendesk offers a 14-day free trial with access to Suite Professional features and no credit card required. The company serves startups through large enterprises with a large marketplace of integrations and apps.

Nextiva is a cloud communications platform providing VoIP business phone service, video conferencing, team chat, and contact center software for small businesses through larger support organizations. Its Core, Engage, and Scale plans bundle calling, SMS, and unified communications, while separate contact center tiers add omnichannel routing, AI-powered call transcription, and supervisor coaching tools for formal support operations.

The platform includes the NextivaONE app for desktop and mobile, real-time analytics dashboards, and an AI copilot that assists agents during calls and chats. Nextiva is headquartered in Scottsdale, Arizona, and pricing is lowest with annual contracts for small businesses; larger contact center tiers typically require a custom quote from sales.

Zoho Social is a social media management platform that lets businesses and agencies publish, schedule, monitor, and measure content across channels like Facebook, Instagram, X, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, WhatsApp, Telegram, Threads, Bluesky, and Mastodon from one dashboard. It includes AI-assisted caption and hashtag generation, best-time-to-post predictions through SmartQ, and a unified inbox for comments, messages, and reviews.

The tool also offers a monitoring dashboard for tracking keywords, hashtags, and competitors, plus analytics and custom reports for measuring engagement and growth. Team collaboration features include role-based permissions, content approval workflows, and native integration with Zoho CRM and Zoho Desk, making it suitable for individuals, small teams, and multi-client agencies alike.

Sendible is a social media management platform built primarily for agencies, marketers, and brand teams who need to manage multiple client accounts from one dashboard. It covers content scheduling and bulk publishing, a unified social inbox for replying to comments and messages, analytics and custom reporting, and approval workflows for teams working with clients. It connects to networks including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Google Business Profile, WordPress, Threads, and Bluesky.

Founded in London in 2009, Sendible was acquired by Traject in 2021 and now serves tens of thousands of agencies and marketing teams. Plans scale from a single-user tier up to enterprise packages with dedicated account management, single sign-on, and white-label options.

Agorapulse is a social media management platform that helps businesses and agencies schedule posts, manage a unified inbox, and measure performance across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Reddit, and Google Business Profile. It combines publishing, team collaboration, moderation, and analytics in one dashboard, aiming to connect social media activity directly to business results.

Founded in Paris in 2010, Agorapulse serves social media managers, growing marketing teams, and agencies. Its plans add features like saved replies, automated moderation rules, competitor benchmarking, and AI-assisted tools as teams scale, with a dedicated Custom tier for large organizations needing advanced security and support.

Sprinklr is a unified customer experience management (Unified-CXM) platform built for large organizations and enterprises. It brings together social media management, customer service, marketing campaign orchestration, and social listening/insights into a single AI-powered system, letting teams manage conversations and content across 30+ digital and social channels from one console.

The platform uses a shared AI engine and data layer across all its products, offering features like AI copilots, automated agents, sentiment analysis, and omnichannel contact center tools. Sprinklr serves major global brands such as Microsoft, Ford, Uber, and Samsung, and pricing is customized per organization through direct sales consultation rather than published self-serve tiers.

Sprout Social is a cloud-based social media management platform that helps businesses publish content, engage with customers, and analyze performance across networks like Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X. Its Smart Inbox consolidates messages and comments from every connected profile into one stream, while AI Assist helps teams draft captions, replies, and reports faster.

The platform also offers social listening, competitor benchmarking, sentiment analysis, and review management for businesses that need deeper brand intelligence. Sprout Social is built for teams of any size, from small marketing departments to large agencies and enterprises managing many social profiles, with tiered plans that unlock more automation, reporting, and API access at higher levels.