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Best Sales CRM Software

Sales CRM Software is a category of tools that manage sales pipelines, leads, deals, and customer relationships in one CRM. They are used by sales teams that want to organize prospects and close more deals.

More about Sales CRM Software

On this page you can browse and compare the best Sales CRM Software options side by side by features, pricing, integrations, and verified user reviews. Use the list below to shortlist the tools that best match your workflow, requirements, and budget.

Sales CRM Software Compared

Compare the 6 most relevant Sales CRM Software options on price, free trial and deployment.

Sales CRM Software comparison: starting price, free trial, free plan, API and deployment
Product Starting price Free trial Free plan API Deployment
Creatio AI-native CRM and workflow automation platform for sales, marketing, and… $25/user/month Cloud Based, On Premises, Hybrid
Salesforce Sales Cloud AI-powered CRM for managing leads, pipeline, forecasting, and closing more… $25/user/month Cloud Based
Zendesk Sell Sales CRM software built to boost productivity, pipeline visibility, and… $19/agent/month (billed annually) Cloud Based
Coevera Visual, AI-powered sales CRM built for fast adoption and easy… $65/user/month (billed annually) Cloud Based
HubSpot Sales Hub AI-powered sales software for pipeline management, prospecting, and closing deals… $20/mo per seat billed monthly, or from $7/mo per seat billed annually Cloud Based
Pepper Cloud CRM Best Sales CRM Software built just for SMEs Not published Cloud Based

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6 Best Sales CRM Software Options

Showing 1 - 6 of 6 products

AI-native CRM and workflow automation platform for sales, marketing, and service teams.

Creatio is an AI CRM and workflow automation platform that helps organizations manage marketing, sales, and customer service in one system. Founded in 2014 and headquartered in Boston, Massachusetts, it combines no-code visual designers with AI agents so business users and developers can build workflows and applications without extensive coding. Its core products, Sales Creatio, Marketing Creatio, and Service Creatio, cover the customer lifecycle from lead generation to case resolution and can be used together or as standalone tools.

The platform serves thousands of organizations across banking, insurance, manufacturing, retail, and other industries in more than 100 countries. Creatio can be deployed in the cloud, on premises, or through a hybrid model, with REST APIs, a marketplace of connectors, and native mobile apps for iOS and Android. Support includes email, phone, live chat, tickets, and training through Creatio Academy.

Read Creatio Reviews

AI-powered CRM for managing leads, pipeline, forecasting, and closing more deals

Salesforce Sales Cloud is a customer relationship management platform built specifically for sales teams. It centralizes lead, account, contact, and opportunity data in one place, automates repetitive tasks like lead routing and activity logging, and gives managers real time visibility into pipeline health and forecast accuracy through built in reporting and dashboards.

Recently rebranded as Agentforce Sales, the product layers AI agents on top of core sales force automation to help reps prioritize leads, get deal insights, and use conversation intelligence. It is sold in five editions, from Starter Suite through Agentforce 1 Sales, so growing businesses and large enterprises can pick the automation and AI depth that fits their budget. A 30 day free trial is available on most editions.

Read Salesforce Sales Cloud Reviews

Sales CRM software built to boost productivity, pipeline visibility, and revenue growth for sales teams.

Zendesk Sell is a cloud-based sales CRM built by Zendesk to help sales teams manage contacts, leads, and deals in one place. It combines pipeline management, a built-in power dialer with call recording, email tracking and sequences, and mobile apps with geolocation for field sales. Teams can automate routine tasks with triggers, forecast revenue in real time, and connect Sell to Zendesk Support for a shared view of customer conversations across sales and service.

Sell is sold in four plans, Team, Growth, Professional, and Enterprise, priced per agent per month with a 14-day free trial and no credit card required. Zendesk has announced it will retire Sell on August 31, 2027, directing customers to migration partner Pipedrive, though the product remains fully supported and open to new signups until then.

Read Zendesk Sell Reviews

Visual, AI-powered sales CRM built for fast adoption and easy pipeline management (formerly Pipeliner CRM)

Coevera, formerly known as Pipeliner CRM, is a visual, AI-powered sales CRM from Pipelinersales Inc. It was rebranded to Coevera in April 2026, though it remains the same platform, company, and customer base, with existing accounts, data, and pricing unchanged. It is positioned as an enterprise-grade CRM that sales teams adopt quickly, without the long rollouts, consultants, or high costs typical of larger platforms.

The platform centers on drag-and-drop pipeline visualization with Kanban, list, chart, and map views, paired with the Voyager AI assistant for drafting emails, summarizing calls, and scoring deal risk. It offers no-code workflow automation, account and contact intelligence, and more than 200 integrations. Plans run from Starter to Unlimited, billed annually per user, with a 14-day free trial and no permanent free tier.

Read Coevera Reviews

AI-powered sales software for pipeline management, prospecting, and closing deals faster

HubSpot Sales Hub is a CRM-based sales platform that helps sales teams manage pipelines, automate outreach, and close deals faster. It combines deal and contact management, email tracking, meeting scheduling, and call tracking in one workspace connected to HubSpot's shared customer data. Reps can run multi-step email sequences, follow guided sales playbooks, and send quotes, while managers track performance with pipeline reporting and AI-assisted forecasting.

Sales Hub is available in Free, Starter, Professional, and Enterprise tiers, priced per seat with lower rates for annual billing. Higher tiers add more pipelines, calling minutes, workflow automation, predictive lead scoring, and conversation intelligence. Professional and Enterprise plans carry a one-time onboarding fee and include a 14-day free trial. The platform integrates with Gmail, Outlook, Slack, and Salesforce, plus thousands of apps in the HubSpot Marketplace.

Read HubSpot Sales Hub Reviews

Best Sales CRM Software built just for SMEs

Pepper Cloud CRM is the best sales CRM tool built for SMEs, that helps in managing leads, sales opportunities, customer interaction, and revenue forecasting with a single platform. It suits business needs across multitudes of industries, like manufacturing, real estate, food delivery, finance, travel, events, and beyond. An all-in-one sales CRM that perfectly matches the sales and marketing requirements to grow and automate business. It comes with features like sales and marketing automation, sales pipeline management, WhatsApp integration, lead capture and generation, email marketing, etc. An Omnichannel CRM that fully integrates with messaging channels like WhatsApp, Facebook, Instagram, and Telegram; accounting software like Xero; email marketing software like MalierLite and MailChimp; voice and video conferencing platforms like Aircall and Zoom and more. The CRM with AI-integrated chatbot simplifies support and communication, leading to a boost in business productivity. WhatsApp integrated CRM allows the sales team to access a single WhatsApp account on multiple devices, set up WhatsApp accounts using landline numbers and includes features for sales and marketing automation, advertising, campaign broadcasting, WhatsApp catalogues, and more. Read Pepper Cloud CRM Reviews

Sales CRM Software Buyer's Guide

Comparing Sales CRM Software is easier once you stop ranking features and start checking which product assumes your workflow. Below are the core capabilities, who benefits most, typical pricing, and what to test before committing.

What is Sales CRM Software?

Sales CRM Software helps teams organise the bookings, customer records and paperwork that sales crm work depends on in one system. The real return is usually less rekeying and fewer version disputes rather than any single headline feature. The practical difference shows up in the awkward cases rather than the standard ones.

Key features to look for in Sales CRM Software

Which of these matter depends on your process, but they are worth checking against any Sales CRM Software shortlist.

  • Records and profiles built around sales crm work
  • Scheduling and capacity planning
  • Workflow stages matching how sales crm operations actually run
  • Invoicing and payment handling
  • Document storage and compliance records
  • Customer and contact communication
  • Reporting on the measures that matter in sales crm work
  • Role based access for different staff types

Benefits of using Sales CRM Software

Organisations running Sales CRM Software that genuinely fits their workflow tend to see:

  • Workflows that match sales crm operations instead of a generic process
  • Less adaptation of general purpose software to a specialist job
  • Records and terminology that fit the field
  • Compliance and record keeping handled in one place
  • Reporting on measures that are actually relevant

Who uses Sales CRM Software?

Sales CRM Software is used by owners and managers in sales crm work, administrative staff, and the frontline teams delivering it. What matters more than headcount is whether the product’s assumptions about your process are correct.

How to choose the right Sales CRM Software

When comparing Sales CRM Software, weigh these factors:

  • How closely the workflow matches your own sales crm operation
  • Whether sector specific compliance requirements are covered
  • The size of operation the product is genuinely designed for
  • Data migration from whatever you use today
  • How responsive the vendor is to requests specific to this field

Narrow to a few options and test on your own data. The eventual daily users should run the trial, because their friction determines whether a rollout sticks.

How much does Sales CRM Software cost?

Sales CRM Software is usually priced per user or per location each month, with tiers reflecting the size of the operation. Expect to pay more than for a general purpose tool, which is normal where the addressable market is small. Budget against where you expect to be, and read carefully which capabilities are gated above the tier you are quoted.

FAQs of Sales CRM Software

Sales CRM Software handles the day to day paperwork of sales crm work, keeping customer records, scheduling and payment in one place.

General tools need adapting to sales crm workflows and rarely cover the terminology or compliance involved, which is what Sales CRM Software is built around.

Scale assumptions vary widely across Sales CRM Software, so ask any vendor what a typical sales crm customer of theirs actually looks like.

Sales CRM Software vendors differ on migration, so confirm the import path for your current sales crm records rather than assuming it is included.

Sales CRM Software pricing is commonly per seat or per site and tiered by scale, so budget above what a general purpose sales crm tool would cost.

Trial Sales CRM Software against real sales crm work rather than a vendor demo, and involve the staff who will use it daily.