Socialinsider

Socialinsider is a social media analytics and competitor analysis platform covering TikTok, Instagram, LinkedIn, Facebook, X and YouTube, with benchmarking, content analysis by pillar, reporting and a social media data API.

Selling the data through an API rather than only through the interface is the unusual part of the business and it identifies a second customer. Agencies and software companies that want social metrics inside their own dashboards can buy the collection layer without adopting the front end, which is a different purchase from a marketing team buying reports.

Content pillar analysis is the feature that most directly changes what a social team does, because grouping posts into themes and showing which theme actually earns engagement answers the question a weekly report of individual post metrics never quite does.

Per-profile add-on pricing is the detail to model before committing, since the plan price covers a set number of connected accounts and a brand with several regional handles across six networks accumulates profiles faster than it expects. Plans run from 82 dollars a month. Alongside the core engine, Socialinsider covers team collaboration, free tools for one-off analysis, additional profiles and members as add-ons and help centre and onboarding guidance, which is the practical surface a team works with day to day.