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FullStory

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Digital experience analytics with session replay, heatmaps, and frustration signals

Heatmap and Session Recording Software Heatmap Software Product Analytics Software Product Intelligence Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Not offered
  • Best for Startups, SMEs, Agencies

What is FullStory?

FullStory is a digital experience analytics platform that helps product, engineering, and support teams understand how users actually interact with their websites and apps. It combines session replay, heatmaps, and automatic frustration detection such as rage clicks and dead clicks so teams can spot friction points without manually tagging every event in advance.

The platform captures behavioral data automatically, letting teams search and segment sessions after the fact rather than defining tracking upfront. FullStory offers a free plan for smaller sites and custom priced Business, Advanced, and Enterprise plans for larger organizations, sold through a sales led process rather than public list pricing.

Key Features of FullStory

FullStory lists 9 documented features, including Session replay with full fidelity playback, Click, scroll, and rage click heatmaps and Automatic frustration signal detection (rage clicks, dead clicks, errors). The list below covers what the product does rather than how it is marketed.

  • Session replay with full fidelity playback
  • Click, scroll, and rage click heatmaps
  • Automatic frustration signal detection (rage clicks, dead clicks, errors)
  • Funnels and page flow analysis
  • Search and segment sessions without pre defined tracking
  • StoryAI for AI assisted session summaries
  • JavaScript error and console log capture
  • Mobile app session analytics (add on)
  • API and data export integrations

FullStory Pricing

FullStory lists 4 plans. One is free; the rest are quoted on request.

Free

Free

30,000 sessions/month, 12 months data retention, up to 10 users

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No credit card required; core session replay and analytics included

Business

Custom

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Popular plan; requires demo/sales quote

Advanced

Custom

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For teams discovering trends and planning roadmaps

Enterprise

Custom

Request pricing

For data science teams building predictive models; enterprise support and SLAs

FullStory Specifications

FullStory is available on web app and has iOS and Android apps. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Slack, Jira, Salesforce, HubSpot, Segment, Google Analytics, Zendesk, Snowflake, Amplitude, Optimizely
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
fullstory.com

FullStory Videos

FullStory Screenshots

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FullStory FAQs

Yes, FullStory offers a permanently free plan with 30,000 sessions per month and 12 months of data retention, no credit card required.

No, Business, Advanced, and Enterprise plans require a sales consultation and demo since pricing is customized to session volume and contract length.

FullStory automatically flags moments where users click repeatedly out of frustration, helping teams spot broken or confusing UI elements without manual review.

Yes, because FullStory captures interactions automatically, teams can search and segment historical sessions without pre-defining events.

Yes, mobile analytics for iOS and Android is available as an add-on to paid plans.