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Leadfeeder

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Identifies the companies visiting your website and turns anonymous traffic into B2B sales leads.

Account Data Management Software Account-Based Data Software Lead Capture Software Lead Generation Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Leadfeeder?

Leadfeeder identifies the companies visiting your website, showing which pages they viewed and how to reach them, turning anonymous B2B traffic into sales leads. The product began in Helsinki, Finland, and in 2022 it merged with Germany's Echobot to form Dealfront. In March 2026 the combined company rebranded again, this time back to the Leadfeeder name, and the core visitor identification tool is now called Web Visitors inside the Leadfeeder platform.

The tracker matches visitor IP addresses to a company database, then enriches each match with firmographic data, contacts, and intent signals. Teams can filter and score visitors, get real time alerts, sync data to a CRM, build lookalike audiences, and run B2B display campaigns. Plans range from a free forever tier to paid tiers with higher monthly company identification limits and automation credits.

Key Features of Leadfeeder

Leadfeeder lists 9 documented features, including Company-level website visitor identification via IP-to-company matching, Real-time alerts when target accounts visit the site and Native CRM sync with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365. The list below covers what the product does rather than how it is marketed.

  • Company-level website visitor identification via IP-to-company matching
  • Real-time alerts when target accounts visit the site
  • Native CRM sync with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365
  • Audience building with 100+ filters for account-based targeting
  • B2B display ad campaigns aimed at identified companies
  • Contact and lead list enrichment with verified emails and phone numbers
  • AI-driven lead scoring and prioritization (Leadfeeder AI)
  • No-code workflow automations
  • Public API and MCP server for connecting visitor data to CRMs and AI assistants

Leadfeeder Pricing

Leadfeeder lists 4 plans, starting free and running to €599.

Lite

Free

per month

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Free forever tier for a first look at the companies visiting your site.

Discover

€113

per month

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Monthly billing for identifying companies and syncing them to a CRM; annual billing is €79 per month.

Activate

€527

per month

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Monthly billing for turning identified companies into qualified contact leads; annual billing is €369 per month.

Scale

€599

per month

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Listed at €599 per month and available on annual billing only.

Leadfeeder Specifications

Leadfeeder is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
  • Training
Integrations
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Google Ads, Zapier
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
leadfeeder.com

Leadfeeder Videos

Leadfeeder Screenshots

Leadfeeder screenshot 1

Leadfeeder Comparisons

Side by side comparisons of Leadfeeder against 3 other Lead Generation Software options listed here.

Leadfeeder
LeadIQ
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Leadfeeder
LinkedIn Sales Navigator
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Leadfeeder
Lusha
VS

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Leadfeeder FAQs

Yes. Leadfeeder merged with the German company Echobot in 2022 and the combined business rebranded as Dealfront in 2023. On March 24, 2026, the company rebranded again, back to the Leadfeeder name, and the website-visitor-identification tool is now called Web Visitors inside the Leadfeeder platform. Existing customer pricing, plans, and logins carried over unchanged.

A first-party tracking script installed on your website reads each visitor's IP address and matches it against a database of company IP ranges, then enriches the match with firmographic details such as company name, industry, and size. By default it identifies the visiting company, not the individual person.

Yes. Leadfeeder processes company-level data under the legitimate interest basis of GDPR Article 6(1)(f) and automatically puts a Data Processing Agreement in place between the customer and Leadfeeder. It does not rely on third-party cookies or build cross-site device fingerprints.

Yes, the Lite plan is free forever and identifies up to 100 companies per month with 7 days of visit history and unlimited user seats, with no credit card required.

Leadfeeder has native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics 365, plus additional tools through Zapier.

Credits are usage units consumed for enrichment and activation actions, such as pushing a company to a CRM, enriching a contact's email or phone number, or running a campaign. They are separate from the monthly company-identification limit and the allowance varies by plan.