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ActiveCampaign

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Email marketing, marketing automation, and CRM platform with AI powered campaign tools

Email Marketing Software Lead Nurturing Software Online Form Builder Software
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  • Deployment Cloud Based
  • Starting price $15/month
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is ActiveCampaign?

ActiveCampaign is a cloud based email marketing and marketing automation platform used by small and mid sized businesses, ecommerce stores, and agencies. It combines email campaign creation, a visual automation builder, contact segmentation, and a built in CRM with sales pipelines, allowing teams to manage marketing and sales from one system. The platform also supports SMS and WhatsApp messaging, landing pages, and predictive sending, and it connects with over 900 third party apps including Shopify, WordPress, and Salesforce.

Newer AI features include an AI content generator, campaign builder, and image generator that help automate copywriting and design work. Pricing is based on the number of contacts and the plan tier, with four main tiers: Starter, Plus, Pro, and Enterprise. There is no permanent free plan, but ActiveCampaign offers a 14 day free trial without requiring a credit card, plus a 30 day money back guarantee on paid plans.

Key Features of ActiveCampaign

ActiveCampaign lists 10 documented features, including Visual drag and drop email designer with templates, Marketing automation builder with conditional branching logic and Contact and behavior based segmentation. The list below covers what the product does rather than how it is marketed.

  • Visual drag and drop email designer with templates
  • Marketing automation builder with conditional branching logic
  • Contact and behavior based segmentation
  • Built in CRM with sales pipelines and deal tracking
  • SMS and WhatsApp messaging automation
  • Landing page builder
  • Predictive sending and conditional content (Pro and Enterprise)
  • Lead scoring and attribution/conversion tracking
  • AI content generator, campaign builder, and image generator
  • 900+ native integrations including Shopify, WordPress, and Salesforce

ActiveCampaign Pricing

ActiveCampaign lists 4 plans, from $15 to $145.

Starter

$15/month

1,000 contacts, billed annually (starting price; scales with contact count)

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Email marketing and marketing automation, limited segmentation, 5 actions per automation, standard CRM and ecommerce integrations, 1 user

Plus

$49/month

1,000 contacts, billed annually (starting price; scales with contact count)

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Standard segmentation, unlimited automation actions, landing pages, standard CRM and ecommerce integrations, 1 user

Pro

$79/month

1,000 contacts, billed annually (starting price; scales with contact count)

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Advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution and conversion tracking, premium ecommerce integrations, 3 users

Enterprise

$145/month

1,000 contacts, billed annually (starting price; scales with contact count)

Request pricing

Premium segmentation, custom objects, Single Sign-On (SSO), dedicated account team, premium CRM and ecommerce integrations, 5 users

ActiveCampaign Specifications

ActiveCampaign is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
  • Tickets
Integrations
Over 900 native integrations including Shopify, WordPress, Salesforce, Facebook, Zapier, WooCommerce, and Square, plus a public API and Zapier/Make connections for thousands more.
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
activecampaign.com

ActiveCampaign Videos

ActiveCampaign Screenshots

ActiveCampaign screenshot 1

ActiveCampaign Comparisons

Side by side comparisons of ActiveCampaign against 3 other Email Marketing Software options listed here.

ActiveCampaign
AWeber
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ActiveCampaign
Beacons
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ActiveCampaign
Beehiiv
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ActiveCampaign FAQs

No, ActiveCampaign does not offer a permanent free plan. It offers a 14 day free trial that does not require a credit card, and paid plans come with a 30 day money back guarantee.

ActiveCampaign has four main plans: Starter, Plus, Pro, and Enterprise. Starting prices for 1,000 contacts on annual billing are $15/month for Starter, $49/month for Plus, $79/month for Pro, and $145/month for Enterprise. Prices increase as your contact list grows.

Yes, ActiveCampaign includes a built in CRM with sales pipelines and deal tracking on all plans, with more advanced CRM and ecommerce integrations available on the Pro and Enterprise tiers.

Yes, ActiveCampaign supports SMS and WhatsApp messaging automation alongside email, allowing businesses to run cross channel campaigns from one platform.

Yes, ActiveCampaign includes AI tools such as an AI content generator, AI campaign builder, and AI image generator to help create and optimize marketing campaigns.

Yes, ActiveCampaign offers mobile apps for iOS and Android that let users manage CRM deals, tasks, and contacts, and review email reports on the go.