Best Intent Data Providers

Intent data providers collect and analyze data that provides insights into when prospects and customers are actively engaged with a brand, indicating potential interest or intent to make a purchase. These tools help organizations understand the buyer’s journey and identify signals that suggest a high probability of a customer making a purchase decision. By leveraging buyer intent data, companies can tailor their marketing and sales efforts, prioritize leads, personalize customer experiences, and proactively address customer needs or potential churn.

Buyer intent data is commonly used by sales teams, marketing teams, and customer success teams within an organization. Sales teams can use this data to reach out to prospects at the right time when they are actively researching and showing interest in the company’s products or services. Marketing teams can leverage buyer intent data to plan and execute effective account-based marketing (ABM) campaigns, targeting companies and individuals with a high likelihood of engaging with the brand. Customer success teams can utilize this data to identify customers who may be considering switching to a competitor or exploring alternative solutions, allowing them to proactively address potential churn risks.

Buyer intent data providers often integrate their offerings with customer relationship management (CRM) software, account-based execution software, and marketing account intelligence software, enabling organizations to seamlessly incorporate buyer intent data into their existing workflows and systems.

To be considered a buyer intent data provider, a product must meet the following criteria:

  • Capture and analyze online research activities and engagement patterns of potential buyers to determine purchase intent signals.
  • Provide contextual information and insights to enable companies to proactively reach out and market to prospects and customers exhibiting active intent.
  • Offer enriched contact profiles and audience segmentation capabilities to facilitate personalized messaging and targeted outreach.

By leveraging buyer intent data, organizations can gain a competitive advantage by understanding their prospects’ and customers’ needs and tailoring their engagement strategies accordingly, ultimately driving more effective marketing, sales, and customer retention efforts.

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FAQs of Intent Data Providers

Intent data, also called buyer intent data or purchase intent data, shows online actions of your target audience that indicate their likely next stepsā€”such as buying a product similar to yours or switching to a competitor. Despite its importance for business, it’s often not used effectively.

Top 10 Buyer Intent Data Providers:

  1. ZoomInfo Sales
  2. Sales Navigator
  3. Qualified
  4. Apollo.io
  5. Seamless.AI
  6. G2
  7. 6sense Revenue AI for Marketing
  8. Drift

Intent data can come from first-party sources, like your own website, or from various third-party sources (listed below).

Intent data generally originates from the actions customers take before making a purchase. Common examples include filling out a lead form for a product trial, requesting a sales demo, attending a webinar, and downloading an ebook.

Enterprise intent data usually costs between $30,000 and $100,000 per year for a data source subscription. The lower-priced options often include account-level data and are integrated into other software, such as account-based marketing (ABM) packages.