AI-powered go-to-market platform with B2B contact data, intent signals, and sales automation.
Best Account Based Marketing Software
ABM platforms enable B2B marketers and sales teams to execute targeted account-based campaigns at scale. Key capabilities include:
More about Account Based Marketing Software
- Centralized account selection using 1st and 3rd party data
- Multi-channel engagement via display ads, social ads, email, website personalization
- Sales activation through account insights and enablement
- Campaign reporting and optimization
By unifying account data, ABM platforms help identify and engage key buying team members with relevant messaging across channels. This facilitates tailored outreach to accelerate sales cycles. Core platform functionality involves account list building, audience activation, sales alignment, and campaign analytics. ABM platforms are essential for orchestrating coordinated, account-centric campaigns across marketing and sales.
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ZoomInfo is a go-to-market platform that gives sales, marketing, and recruiting teams access to business contact data, company profiles, and buying signals. Founded in 2007 and headquartered in Vancouver, Washington, it reports a database of hundreds of millions of contacts and companies built from public records, a contributory network, and ongoing verification. The platform spans product lines including SalesOS, MarketingOS, TalentOS, and OperationsOS, plus an AI layer called Copilot.
Teams use ZoomInfo to build prospect lists, track intent signals such as hiring changes and executive moves, enrich CRM records, and automate outreach through integrations with Salesforce, HubSpot, Outreach, and Salesloft. Pricing is quote based rather than published, with contracts typically billed annually, though a free ZoomInfo Lite tier offers limited monthly credits for smaller-scale use.
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Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all ZoomInfo Features- Searchable B2B contact and company database with verified emails and direct-dial phone numbers
- Buyer intent data that tracks research activity and in-market buying signals
- ZoomInfo Copilot AI assistant for account prioritization and deal insights
- WebSights website visitor tracking to identify anonymous companies browsing your site
- CRM and marketing automation platform enrichment with deduplication and data cleansing
- Org charts and company hierarchy mapping
- Native integrations with Salesforce, HubSpot, Outreach, and Salesloft
- Sales engagement and email automation tools within SalesOS
- Chrome browser extension for prospecting on LinkedIn and company websites
- Dedicated recruiting contact database through TalentOS
Pricing
ZoomInfo Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Account Based Marketing Software Buyer's Guide
Picking Account Based Marketing Software is mostly a question of fit rather than feature count, since most credible options cover similar ground differently. Read on for the capabilities that matter, who tends to buy, how pricing works, and how to test properly.
What is Account Based Marketing Software?
Account Based Marketing Software helps teams plan, run, and measure marketing activity so the right audience is reached and results can be proven. Most of the benefit comes from holding one current record rather than several partial ones kept by different people. A tool worth keeping is one that does not need replacing the moment your requirements grow.
Key features to look for in Account Based Marketing Software
The right feature set depends on your situation, but capable Account Based Marketing Software options generally cover the following.
- Campaign planning and scheduling
- Audience segmentation and targeting
- Content creation and asset management
- Performance tracking and attribution
- A/B testing and optimisation
- Automation and triggered sequences
- Integration with CRM and advertising platforms
- Reporting on spend and return
Benefits of using Account Based Marketing Software
The practical benefits of Account Based Marketing Software suited to your process generally include:
- Campaigns launched faster with less manual work
- Clearer evidence of what actually drives results
- Consistent messaging across channels
- Spend directed to what performs
- Repeatable processes instead of one off efforts
Who uses Account Based Marketing Software?
Account Based Marketing Software is used by marketing teams, growth and demand generation specialists, agencies, and small business owners. Scale matters less than process fit, since a product built around a different workflow will fight you regardless of size.
How to choose the right Account Based Marketing Software
These are the practical considerations when comparing Account Based Marketing Software:
- Which channels and platforms it genuinely integrates with
- How attribution is calculated and whether you trust the model
- Data limits such as contacts, keywords, or tracked pages
- How much of the reporting you can customise
- Whether automation is flexible enough for your funnel
Run a short trial on actual work with the actual users. Demos are built to succeed; your own cases are not.
How much does Account Based Marketing Software cost?
Usually a monthly subscription scaled by contacts, keywords, tracked pages, or seats. Costs can rise sharply as your list or tracked volume grows. Price it against next year’s volume, and verify which features you need are actually included at that tier.
FAQs of Account Based Marketing Software
Account Based Marketing Software exists to run the admin behind marketing work, from records and bookings through to billing and compliance evidence.
You can use a general tool, but you will rebuild the marketing parts by hand that Account Based Marketing Software covers out of the box.
Account Based Marketing Software products are often designed around a particular scale, so ask directly what size of marketing operation the typical customer runs.
Before committing to Account Based Marketing Software, get specifics on what it imports from your existing marketing data and what you will re enter by hand.
Expect monthly per user or per location pricing for Account Based Marketing Software, with a premium over generic tools that reflects the smaller marketing market.
Evaluate Account Based Marketing Software against actual marketing work and let the eventual daily users lead that trial.