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Clay

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Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Lead Generation Software Sales Prospecting Software
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  • Deployment Cloud Based
  • Starting price $167
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Clay?

Clay is a go-to-market (GTM) data and automation platform that helps sales, marketing, and revenue operations teams find, enrich, and act on prospect and account data. It combines a spreadsheet-like table interface with access to over 150 data providers through waterfall enrichment, so a workflow automatically tries multiple sources until it finds a match for an email, phone number, or company detail.

Clay's built-in AI research agent, Claygent, runs natural-language web research to pull facts that structured databases miss, such as recent news or job postings. Teams use Clay to build outbound prospecting lists, enrich and sync CRM records, track job-change and intent signals, and push audiences to ad platforms like LinkedIn, Meta, and Google. Customers include Anthropic, OpenAI, Intercom, Rippling, and Figma.

Key Features of Clay

Clay lists 10 documented features, including Waterfall enrichment across 150+ data providers to maximize match rates for emails, phone numbers, and company data, Claygent AI research agent that answers natural-language prompts using public web data and Signals and intent tracking for job changes, promotions, new hires, company news, and social activity. The list below covers what the product does rather than how it is marketed.

  • Waterfall enrichment across 150+ data providers to maximize match rates for emails, phone numbers, and company data
  • Claygent AI research agent that answers natural-language prompts using public web data
  • Signals and intent tracking for job changes, promotions, new hires, company news, and social activity
  • Audiences tool to centralize first- and third-party data sources and sync them across the platform
  • Native Clay Sequencer plus integrations with external email sequencers such as Outreach, Salesloft, Smartlead, and Instantly
  • CRM auto-sync and enrichment for platforms like Salesforce, HubSpot, and Pipedrive
  • Ad audience sync to LinkedIn, Meta, and Google
  • HTTP API and webhook support for custom workflow automation
  • Reusable custom functions and AI-powered data formatting
  • Sculptor AI copilot and Clay MCP/Agent Plugin for building workflows via natural language or code

Clay Pricing

Clay lists one plan, at $167.

Launch

$167

per month

Request pricing

Listed at $167 per month starting at 15,000 actions per month for small teams, with the price expanding as the action volume grows.

Clay Specifications

Clay is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
Integrations
Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Smartlead, Instantly, Attio, LinkedIn Ads, Meta Ads, Google Ads, Zapier, HTTP API, Webhooks, Clay MCP
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
No
Customisable
Yes
Website
clay.com

Clay Videos

Clay Screenshots

Clay screenshot 1

Clay Comparisons

Side by side comparisons of Clay against 3 other Lead Generation Software options listed here.

Clay
CompanyEnrich
VS
Clay
Kaspr
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Clay
Lead411
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Clay FAQs

Data Credits are spent when Clay pulls data from its marketplace of 150+ data partners (emails, phone numbers, company data) and start around $0.05 each, getting cheaper at higher volumes. Actions measure platform usage such as enrichment runs and workflow executions, starting at under $0.01 each and also getting cheaper with scale.

Yes. The Free plan includes 500 Actions and 100 Data Credits per month, unlimited seats and tables, multi-provider waterfall enrichment, Claygent enrichment, and Clay Sequencer for email, limited to 200 rows per table.

Yes, Clay offers a 14-day free trial on the Launch and Growth plans before you're billed.

On Launch and Growth plans, unused credits can accumulate up to 2x the plan's monthly credit amount. Enterprise customers can roll over up to 15% of the prior year's purchased credits when renewing at an equal or higher commitment.

Claygent is Clay's built-in AI agent that performs web research from natural-language prompts, used to fill in data points structured databases don't have, such as recent news mentions, open job postings, or a specific LinkedIn URL.

Growth and Enterprise plans include native CRM auto-sync and enrichment plus HTTP API and webhook support, so records in tools like Salesforce and HubSpot update automatically as Clay finds new data.