Clay
What is Clay?
Clay is a go-to-market (GTM) data and automation platform that helps sales, marketing, and revenue operations teams find, enrich, and act on prospect and account data. It combines a spreadsheet-like table interface with access to over 150 data providers through waterfall enrichment, so a workflow automatically tries multiple sources until it finds a match for an email, phone number, or company detail.
Clay's built-in AI research agent, Claygent, runs natural-language web research to pull facts that structured databases miss, such as recent news or job postings. Teams use Clay to build outbound prospecting lists, enrich and sync CRM records, track job-change and intent signals, and push audiences to ad platforms like LinkedIn, Meta, and Google. Customers include Anthropic, OpenAI, Intercom, Rippling, and Figma.
Key Features of Clay
Here are the powerful features that make Clay stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Waterfall enrichment across 150+ data providers to maximize match rates for emails, phone numbers, and company data
- Claygent AI research agent that answers natural-language prompts using public web data
- Signals and intent tracking for job changes, promotions, new hires, company news, and social activity
- Audiences tool to centralize first- and third-party data sources and sync them across the platform
- Native Clay Sequencer plus integrations with external email sequencers such as Outreach, Salesloft, Smartlead, and Instantly
- CRM auto-sync and enrichment for platforms like Salesforce, HubSpot, and Pipedrive
- Ad audience sync to LinkedIn, Meta, and Google
- HTTP API and webhook support for custom workflow automation
- Reusable custom functions and AI-powered data formatting
- Sculptor AI copilot and Clay MCP/Agent Plugin for building workflows via natural language or code
Clay Pricing
Here are the pricing plans for Clay. Choose the plan that best fits your requirements and budget.
Free
$0/mo
500 Actions/mo, 100 Data Credits/mo, up to 200 rows per table
Unlimited seats and tables, multi-provider waterfall enrichment, Claygent AI enrichment, Clay Sequencer for email, bring-your-own API key. 14-day trial of paid-plan features included.
Launch
$185/mo billed monthly, or $167/mo billed annually
Starts at 15,000 Actions/mo and 2,500 Data Credits/mo; up to 50,000 rows per table
Everything in Free, plus phone number enrichment, unlimited Audiences search, job-change and other signal tracking, email campaign integrations, and reusable custom functions.
Growth
$495/mo billed monthly, or $446/mo billed annually
Starts at 40,000 Actions/mo and 6,000 Data Credits/mo; up to 50,000 rows per table
Everything in Launch, plus CRM auto-sync and enrichment, unlimited Audiences search with 250k imports, HTTP API integrations, webhook automation, web intent signal tracking, 1 ads audience, and priority support.
Enterprise
Custom
Typically 200,000+ Actions/mo and 100,000+ Data Credits/mo (custom allocations), unlimited row bulk enrichment
Everything in Growth, plus unlimited ad audiences, unlimited Audiences search and imports, Clay API access, data warehouse syncs, SSO, role-based access control, and a dedicated Growth Strategist (CSM).
Clay Specifications
Get a closer look at the technical specifications and system requirements for Clay. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- freelancers
- startups
- smes
- agencies
- enterprises
- live support
- training
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Overall Clay Reviews
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