YouGov BrandIndex

YouGov BrandIndex is daily brand and competitor tracking software, drawing on YouGov's consumer panel to measure brand health, campaign effectiveness and competitive position across markets.

Daily measurement is the distinguishing property and the difference from monthly or quarterly tracking is qualitative rather than incremental. A campaign that runs for three weeks is invisible in a quarterly wave, and a reputational incident that moves perception for ten days and recovers never appears at all. Daily data means the question shifts from whether brand perception changed over a period to precisely when it changed, which is usually the question that identifies the cause.

YouGov's public publishing programme is unusual and it functions as continuous evidence of the panel's work. The company releases survey findings openly across consumer and retail, economy and business, entertainment, health, politics, society, sport, technology, travel and more, including sector rankings. A prospective buyer can therefore examine the quality and consistency of the output before purchasing anything, which almost no research supplier permits.

BrandIndex sits within a wider set covering audience intelligence, audience activation, data integrations, market and category intelligence, media and channel strategy, persona creation, campaign measurement and attribution, competitor tracking, public relations and crisis management, and custom survey research. Crisis management is a genuine use for daily data, since knowing whether an incident actually moved public perception determines whether a response is warranted. The business operates across the United Kingdom, United States, Germany, France, Spain, Italy and internationally. Rates are not published.