GWI

GWI provides global consumer insight from an ongoing survey of almost a million internet users a year, delivered through a platform, an AI analyst called Agent Spark and integrations that push the data into a customer's own systems.

Surveying continuously rather than fielding studies on demand is the structural difference and it changes what a question costs. A conventional research project takes weeks and a budget before a single answer arrives, which means small questions never get asked. Querying a survey that has already been run makes an answer immediate, and the practical consequence is that teams check things they would previously have guessed.

Publishing a genuinely free tier at zero dollars a month is unusual in consumer research and it is a considered move rather than a giveaway. The barrier in this category has always been that nobody can evaluate the data without buying it, so a free tier lets a marketer establish whether the audience they care about is actually well covered before committing budget. The paid Plus tier is 150 dollars per user, or 140 euros, with an annual discount advertised.

Integrations are treated as a first-class product rather than an afterthought, embedding insight directly into existing dashboards and AI tools, which reflects that research nobody opens has no value. Services cover brand tracking, segmentation, audience profiling, ad effectiveness, concept testing and analyst hours, with synthetic audiences listed as a use case alongside pitching, media planning and retail media. Industry material covers agencies, media, sports, gaming and finance.