Seismic LiveSocial

Seismic LiveSocial enables sales teams to share compliant content on social media, sitting within the Seismic sales enablement platform. Seismic and Highspot are now one company, which places LiveSocial inside a substantially larger enablement portfolio.

Compliance is the distinguishing requirement and it is what makes this a different product from general advocacy tooling. In financial services, insurance and healthcare, what a salesperson posts is a regulated communication: it may need pre approval, must be archived, and can attract a penalty if it makes a claim the firm cannot substantiate. A financial adviser cannot simply share an article they liked.

The resolution is curated compliant content, where advisers choose from material already cleared rather than composing their own. That is more restrictive than an open advocacy programme and it is the only version regulated firms can actually operate.

Sitting inside a sales enablement platform is coherent, because the content a seller shares publicly and the content they send a prospect privately come from the same library and carry the same approval. Buyers should note the Seismic and Highspot combination, which will reshape how the products are packaged.