Best Social Selling Software

LinkedIn Sales Navigator is a prospecting and social selling tool built on LinkedIn's professional network of more than one billion members. It gives sales professionals advanced search filters, AI-generated account and lead summaries called Account IQ and Lead IQ, real-time alerts on job changes and account activity, and InMail credits for messaging people outside their network. The product is sold in Core, Advanced, and Advanced Plus editions.

Core is designed for individual sellers, while Advanced and Advanced Plus add team features such as TeamLink warm introductions, centralized billing, CRM integrations with Salesforce and HubSpot, and buyer intent data. Core and Advanced are self-serve with published monthly and annual pricing, and free trials are available to eligible LinkedIn members.

Hootsuite is a social media management platform that lets businesses schedule and publish posts, manage a unified inbox for messages and comments, and track analytics across networks like Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest from one dashboard. It includes AI-powered tools for caption writing, best-time-to-post recommendations, and trend detection, along with social listening for brand monitoring and competitive benchmarking.

Built for teams of all sizes, Hootsuite supports approval workflows, message routing, and custom reporting to help marketing and customer care teams collaborate efficiently. It connects with over 100 third-party apps and integrations, and offers a 14 day free trial with no credit card required.

Oktopost is a social media management platform built specifically for business to business marketing, covering social management, employee advocacy, social listening and marketing intelligence. It publishes an entry price and cites recognition in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.

Being built for B2B rather than adapted to it is the substantive claim, and the difference is real. Consumer social marketing optimises for reach and engagement, whereas a B2B marketer needs to know which social activity produced a lead that became an opportunity that became revenue. That means connecting social data to the CRM and attributing pipeline, which consumer oriented tools do not attempt because their users do not need it.

Employee advocacy sits in the same platform for a reason specific to B2B. In business markets buyers trust individuals over brands, so a post from a salesperson outperforms the same post from a company page, and the advocacy programme is therefore part of the marketing function rather than an internal engagement exercise.

Publishing a starting rate is unusual for enterprise marketing software and lets a buyer size the commitment before engaging. Social listening and marketing intelligence complete the picture, covering what is said and what it produced.

GaggleAMP is an employee advocacy platform framing employee networks as the most trusted marketing channel organisations are not fully using. It publishes case studies and an ROI calculator alongside the product, and cites G2 Leader status for employee advocacy.

The trust argument is well founded rather than promotional. Audiences discount branded content and respond to people, so the same message carries further from an employee's account than from a corporate one. That is why the category exists, and why the difficulty is never distribution but participation.

An assignment based approach is the notable mechanic. Rather than presenting a library and hoping employees browse it, the platform assigns specific activities to specific people, which converts a vague request to be active on social media into a discrete task. That difference in framing has an outsized effect on completion, as any team that has tried both will recognise.

Publishing an ROI calculator addresses the recurring difficulty in buying this software. Advocacy benefits are diffuse and easy to dismiss as unmeasurable, so giving a marketer a way to construct a defensible number is aimed squarely at getting the purchase approved rather than at the practitioner.

EveryoneSocial is an employee advocacy platform describing itself as the most adopted in the enterprise, covering executive activation, company page insights and governance and risk management alongside the core advocacy product.

Adoption is the metric that decides whether advocacy works, and it is the honest thing to lead with. These programmes fail in a consistent way: a company launches one, a handful of enthusiasts post, everyone else ignores it, and the programme quietly dies while the licence renews. Getting a large proportion of employees actually participating is the entire problem, and it is a behavioural one rather than a software one.

Executive activation is treated separately because it is a different job. A chief executive's presence carries disproportionate weight but they have no time and considerable risk exposure, so the workflow needed is ghost writing and approval rather than a content library to share from.

Governance and risk management addresses what worries the legal and compliance functions. Encouraging thousands of employees to post about the company creates real exposure in regulated industries where staff communications are supervised, and a programme without controls will not be approved in financial services or healthcare at all.

DSMN8 is an employee advocacy platform covering content distribution to employees, an executive influencer programme and supporting education, including a free employee advocacy course the vendor publishes openly.

Offering a free course alongside the product is a sensible response to how these programmes actually fail. Advocacy software is straightforward, but running a successful programme requires understanding what content employees will genuinely share, how to make participation worth their while, and how to avoid the corporate tone that makes a post obviously scripted. Buyers frequently acquire the software without that knowledge and conclude the tool did not work.

The executive influencer strand recognises that a leader's personal presence functions differently from staff sharing. It carries more weight per post and needs a different content approach, so treating it as its own programme rather than as one more employee account is right.

Publishing a ninety second tour is a small thing that says something useful about the product: advocacy tools are bought by marketers who must then persuade colleagues to install them, so being immediately comprehensible is a real requirement rather than a marketing nicety.