Klue

The AI platform for Competitive Intelligence & Win-Loss

Market Intelligence Software Sales Enablement Software

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Deployment Cloud Based
Starting price Custom
Free trial Not offered
Best for SMEs, Enterprises

What is Klue?

Klue is a competitive enablement platform that helps B2B revenue teams track competitors and turn buyer feedback into action. It uses AI to collect market and competitor data from the web, CRM records, call recordings, and interviews, then organizes it into battlecards and profiles that stay current automatically. Sales reps get real time competitive alerts inside Salesforce, Slack, and Microsoft Teams when a rival is mentioned in a deal.

Beyond competitive intelligence, Klue runs win loss programs, using AI powered interviews to capture why deals were won or lost and turning those insights into reports for go to market leaders. Klue integrates with CRM, sales enablement, and call recording tools, and is used by product marketing, competitive intelligence, and sales teams at companies such as CrowdStrike, ADP, and Nokia.

Key Features of Klue

Klue lists 9 documented features, including Compete Agent AI research assistant that automatically collects and delivers competitive intel, AI-generated battlecards and competitor profiles that refresh automatically and Ask Klue natural language search across internal and external competitive content. The list below covers what the product does rather than how it is marketed.

Compete Agent AI research assistant that automatically collects and delivers competitive intel
AI-generated battlecards and competitor profiles that refresh automatically
Ask Klue natural language search across internal and external competitive content
Deal Tips real-time competitive alerts sent to reps when a rival is detected in a deal
Win-Loss Suite with AI-powered and expert-led buyer and churn interviews
Content API for pushing battlecards into tools like Microsoft Copilot and ChatGPT
CRM and sales enablement integrations including Salesforce, HubSpot, Highspot, and Seismic
Chrome and Edge browser extensions that track competitor website changes
Usage analytics tying content engagement to win rates

Klue Pricing

Klue lists 1 plan without published figures. Pricing is quoted on request.

Custom

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Klue does not publish self-serve pricing; all plans quoted after a demo and discovery call, scaling by seats and competitors tracked.

Klue Specifications

Klue is available on web app and has iOS and Android apps. It offers an API.

Deployment: Cloud Based
Billing cycle: Yearly
Desktop: Web App
Mobile: iOS
Android
Languages: English
Built for: SMEs
Enterprises
Support: Email
Live Support
Training
Integrations: Salesforce, HubSpot, Microsoft Dynamics, Highspot, Seismic, Showpad, SharePoint, Slack, Microsoft Teams, Gong, Chorus, Okta, ChatGPT, Google Drive, Microsoft 365
Public API: Yes
Free trial: No
Free plan: No
Runs in browser: Yes
Customisable: Yes
Website: klue.com