Contify

Contify is a market and competitive intelligence platform combining automated news monitoring, an intelligence workflow and a business news API, organised by function so that sales, marketing, product and strategy each receive what applies to them.

Organising by function rather than by data source is the design decision that matters, and it targets why intelligence programmes fail. A competitive intelligence team can produce excellent analysis that nobody outside it reads, because a salesperson preparing for a call does not want a market report, they want the two things about this competitor that will come up in the meeting. Routing intelligence by role is what turns a research function into something the business notices.

The business news API is worth calling out for technical buyers, since it allows the monitored intelligence to be consumed by other systems rather than only through Contify's own interface. Intelligence embedded in a customer relationship system where sellers already work is used; intelligence in a separate portal is not.

Industry material covers information technology and software, pharmaceuticals with pipeline, trial and regulatory monitoring, banking and financial services, management consulting tracking client landscapes, and manufacturing following supply, capacity and demand signals. Contify publishes substantial practitioner guidance including a guide to producing competitive intelligence reports with AI, plus templates and case studies. Rates are not published; the contact page is the published route.