ATLAS.ti

ATLAS.ti is qualitative data analysis software for coding and interpreting text, audio, video and image material, and it is among the long established products in this field alongside NVivo and MAXQDA. It now sits within the Lumivero portfolio.

Handling media beyond text is a substantive difference rather than a checklist entry. Coding a video directly, marking segments where something occurs without first transcribing it, preserves tone, gesture and context that a transcript discards, and for research where those matter the transcript is a lossy intermediate step.

The choice between the main products in this category is more often about training than capability. Researchers learn one during a doctorate and continue with it, departments standardise so supervisors can help students, and the software with the better licensing arrangement in a given university tends to win regardless of feature comparison.

All three major products now sit under one owner, which is a development the field should watch. Competition between them drove features and restrained prices, and common ownership removes some of that pressure even where the products continue to be developed separately under their own names. No pricing was captured.