AthenaHQ

AthenaHQ runs an organisation's whole AI search optimisation strategy from one platform, using the term generative engine optimisation, and tracks brand mentions across more than ten major large language models.

Its structure is notable for treating executives as a distinct audience. Alongside the working toolkit there is an executive AI visibility dashboard producing board ready reporting, return on investment tracking and competitive intelligence summaries. That reflects a real constraint on this category: AI visibility work is new enough that practitioners are usually asking for budget against a channel their leadership cannot yet see, so evidence framed for a board is part of the product rather than a nicety.

The optimisation toolkit tracks brand mentions across the model set, identifies content gaps AI cannot answer and monitors competitor AI visibility in real time. Content gap analysis is the sharpest of those, since a question assistants answer badly in your category is an opening no keyword tool would surface.

PR monitoring tracks how AI platforms discuss the brand, with press kits optimised for AI citation, real time mention alerts, sentiment analysis and crisis detection, shifting a team from reacting to AI misinformation toward controlling the narrative. Published claims include a 50 percent reduction in time spent tracking visibility, a 2.5 times increase in AI driven organic traffic and 85 percent faster response to brand mentions. A free tier with 25 dollars of credit is available, with Starter at 295 dollars per month.