Profound

Profound measures and improves how a brand appears inside AI assistants, a discipline it calls answer engine optimisation, and positions itself as a full stack marketing platform rather than a monitoring dashboard alone.

The mechanism is straightforward and the discipline it creates is the valuable part. Profound runs structured prompts across AI platforms daily and analyses where and how a brand appears in the responses. Daily frequency matters because model answers are not stable the way search rankings are: the same prompt can return a different set of brands next week with no change to any website, so a single audit tells you almost nothing about trend.

Answer Engine Insights analyses how a brand and its competitors appear across ChatGPT, Perplexity and Google AI Overviews. Agents build autonomous workers that carry out optimisation work rather than only reporting on it, which is the difference between the platform's monitoring and its stated full stack ambition. The Profound Index shows where a brand stands against its industry.

Plans scale on answer engines tracked and prompts monitored. Starter covers ChatGPT only with 50 prompts, Growth adds three answer engines and 100 prompts with AEO optimised content creation, and Enterprise reaches up to nine answer engines with multiple companies tracked, dedicated Slack support, SSO and SAML and SOC 2 compliance. A free AEO report is offered before committing. Pricing is published from 99 dollars per month.