Oktopost

Oktopost is a social media management platform built specifically for business to business marketing, covering social management, employee advocacy, social listening and marketing intelligence. It publishes an entry price and cites recognition in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.

Being built for B2B rather than adapted to it is the substantive claim, and the difference is real. Consumer social marketing optimises for reach and engagement, whereas a B2B marketer needs to know which social activity produced a lead that became an opportunity that became revenue. That means connecting social data to the CRM and attributing pipeline, which consumer oriented tools do not attempt because their users do not need it.

Employee advocacy sits in the same platform for a reason specific to B2B. In business markets buyers trust individuals over brands, so a post from a salesperson outperforms the same post from a company page, and the advocacy programme is therefore part of the marketing function rather than an internal engagement exercise.

Publishing a starting rate is unusual for enterprise marketing software and lets a buyer size the commitment before engaging. Social listening and marketing intelligence complete the picture, covering what is said and what it produced.